Penelope Cruz is Newest Brand Ambassador of Loewe

Top Spanish actress Penélope Cruz has just be hired as the advertising face and new brand ambassador of Loewes, a high end brand of leather goods from Spain. Cruz signed a lucrative 3-year deal with the Spanish company, under which the star will be the major brand endorser. She will actively participate in the Loewe campaign of promoting the brand – specifically its wide luxury leather collections. Campaign Photos for Spring Collection of 2013The very first photo advertising campaign of Penelope will be used for promoting Loewe’s Spring 2013 leather collection. The co-lead of Tom Cruise in the 2001-released movie Vanilla Sky while be photographed by ace photographers Marcus Piggott and Mert Alas. The final prints are set for distribution to the public for publicity and promotion purposes in January 2013. Why Cruz was chosen for Loewe ad campaignThe people behind Loewe made a unanimous decision in choosing Penelope Cruz as their advertising face of their brand. Stuart Vevers, the creative ad director of Loewe had revealed the reason why they picked sultry brunette Hollywood celebrity for the premier label. This is because Penelope Cruz is easily the most famous woman and personality in Spain. It is just right that a woman of highly revered stature is tapped for the promotions of one of the best Spanish leather brands.Active promotionAcquiring the service of Penelope as the brand’s ambassador is a major part of Loewe’s aggressive promotional campaign not just in Spain, but all over the world. In fact, the latest campaigns of the brand involve the participation of the most popular and notable Spanish personalities in movies, music, modeling, and art. A sought-after Spanish actress, Vicky Cristina Barcelona, has been seen modeling and using leather products from Loewe, the latest of which is the Flamenco Bag.Former Advertising faces of LoewePenélope Cruz joins a prestigious list of top actresses and models that had represented Loewe brand in the past. Some of the most famous personalities that had been part of the Loewe campaign are super models and modeling icons such as Christy Turlington, Kate Moss, Yasmin le Bon, Gisele Bündchen, Stephanie Seymour, and Linda Evangelista.Image Source: Vogue