Parmesan Chicken on the Label with the OU

Here is an interesting difference between American hechsherim and Israeli hechsherim.
Hellman's mayonnaise, bearing the kashrut symbol of the Orthodox Union (OU), bears on its label a recipe for "Parmesan Crusted Chicken".
Being imported into Israel, someone noticed the recipe and was shocked to see it with the OU hechsher right next to the recipe on the label. Upon being contacted about this, the OU responded that they give the hechsher on the product, the mayonnaise, and not on the recipe printed on the label.
source: Kikar
In Israel that would never fly. The hechshers here, at least the various Badatzim, take all sorts of other things into account when giving a hechsher. They make companies print separate packaging and labeling for lines of the same product with their hechsher. Eida refuses to certify foods with athletes and actors and actresses on the packaging of the food, for example. They would never certify a product packaged with a non-kosher recipe recommendation.

Is it good or bad? I don't know, but it is different. Should they get involved in other issues when giving a hechsher? is there really room to worry that someone might mistake the hechsher for including the recipe for Parmesan Chicken? Are the Israeli Badatzim doing a better job by including all these other issues in their hechsher?
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