Outlandish Factoids About SEO That Most People Don’t Know
When most people think about the world’s largest search engine, they most often think about Google first. Most people then secondarily think about Yahoo or Bing (which powers Yahoo searches). The fact of the matter is that Google is the world’s largest and most often used search engine. But here is a mind blowing fact that you may have not known about: Google is actually a marketing company, not a search engine, per-se. Take a look at some Google Company Statements, and you will see that most comments (coming from head honchos at reputable organizations) refer to this entity as a marketing company. Why could this be? Didn’t we all presume that Google was the world’s largest search engine just a few sentences previously? Well the answer is going to be provided in the points that follow, which will help you better understand why and how Seo benefits you as well.
Google is Like Facebook: They Are Both Designed to Make a Profit
If you only provided search results to people and information, but had no way to make money, you’d be just like Wikipedia.org, the world’s largest online information sharing portal and encyclopedia. But Google and Facebook share a commonalty. That being that Google is not actually a search engine and Facebook is not actually a social media company; they are both marketing firms that are profit driven. For example, of the estimated $50 billion in revenue that Google earned last year, more than 60 percent of it came directly from Ad Words – hence them being a marketing company. For that matter, Facebook earns most of its revenue from sponsored searches and paid advertisements as well. The goal of them offering search engine or social media services is merely the catalyst to them actually offering companies a way to market their products or services to millions of people for a fee.
Sponsored Searches vs. Organic Listings
One common debate that exists with search engine marketing is that many people prefer to pay for searches on Google as opposed to paying for search engine marketing services. While some studies show that half of all search engine traffic is awarded to the top listed sponsored searches, or paid searches, in reality about 70 percent of all traffic goes to the organic listings. About 95 percent of all traffic on Google period is clicked over on the page one listings. About seven times out of ten, users prefer a non-sponsored search because they want to click natural results that did not emanate from an advertisement. While many companies use sponsored searches to add credibility and to get their listings to the top, this is merely a piggybacking effort that helps them gain traction while they work their organic listings to the top of Google in the meanwhile.
How You Approach SEO Matters
The approach that is taken greatly matters. Not all providers of search engine marketing services are equal. Ensure that you thoroughly review and understand the approach that a company is taking on your behalf. Unethical approaches can violate search engine standards, and can result in penalizations to your rankings or outright banning or blacklisting of your website. Remember to only place your marketing needs in the hands of ethical and experienced experts for the best results.
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