One Size Doesn’t Fit All: Brands Paving Their Own Way in China

Never before has the fashion world been so enthralled with one geographic region. But while many fashion brands are making their mark in China, they are doing so differently, expanding on the standard practices in new and brand-specific ways.
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Fashionbi is a full-scale brand database for the fashion industry, offering in-depth analytics for a brand and its competitors.  Based in Milan, Italy with correspondents around the world, Fashionbi works with a growing list of fashion clientele to evaluate their social media efforts and their place in today's changing market.

I am a contributor to the Fashionbi Newspaper, from which this preview is taken.

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