Nothing Like a Robust Weekend Print Edition

Posted on the 14 September 2015 by Themarioblog @garciainteract
Sydney Morning Herald's Weekend Edition: 6 sections plus a Magazine

There is something for everyone in this robust weekend edition of the Sydney Morning Herald.  It also included a four-page wrap around ad which became the newspaper's front page, that is, until you turn that page to find the real front page directly under it.

For me, this is a real treat, as I am used to seeing print editions of newspapers that border on the skinny side of the press run.  Many newspapers also carry those flimsy four-page sections that look and feel anemic.  No section should be 4 pages.  Eight pages should be a minimum, but, of course, I am aware that advertisers sometimes demand, and they get what they ask for.

Nowadays, it is the weekend editions that always offer more bulk, one of the reasons that I maintain that it will be weekend editions that will eventually survive as the print product.

TheMarioBlog post #1402
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