When you spend time writing a business blog, you don't want to waste your time. You want to know that you are spending time on this blog for a good reason.
There are a ton of great reasons out there for you to be working on your blog.
But you already know that! Your business blog is going to make or break your business. However, this is because, without your blog, your website is nowhere near as interesting to potential customers as you think.
You want your blog noticed, and you want it noticed for all the right reasons, and you don't have to just blog blocks of content, either.
Getting Your Blog Noticed For Business
Business blogs can be made up of videos, discount announcements, "day in the life" episodes, and written content. This written content has to be engaging and intelligent. It has to give people a reason to keep coming back to your website.
Without your continued investment, your blog won't be able to thrive and you need it to do this if you want to keep it in the search engine results pages! Many people out there dust off their WordPress sites and start drafting a blog with all of the optimism of a baby with a candy bar.
Oftentimes, they forget that it's not just about making a site and having great ideas. You've got to push! You have to learn whether to buy backlinks and how you can focus your blog on the right authority websites.
When you've spent time working on blogs, you need to then get them out there to the world and make sure that you have people reading them.
Going from Zero to Hero
Making your blog go from zero to hero in the internet world is the dream of every blogger. It's not an overnight thing, either.
It takes time to grow a blog to have a decent following who actually cares about what you have to say, which means that you need to be dedicated enough to put both time and effort into your blogging efforts.
You have to give yourself a shake and remind yourself that this is not a race; you will be able to grow your blog; it just takes time. As a business leader, and a leader in your field, this is going to be something that you need to work on slowly.
So, how can you get your blog noticed by the rest of the world? We've got nine excellent tips to get your blog seen - now
1. Design Your Blog To Get Noticed
Design It Your Way. One of the best things about blogs is that you can customize them in the way that you see fit. You can choose to make it match your website and your brand, but you can also have a standalone blog site that toggles to your main website.
This will give your blog a little breath of fresh air. The design really does matter when it comes to your blog and each blog should be unique. There are a million free templates out there, but none of that matters if you're going to look the same as every other blog in your field.
First impressions count here - you want people coming back to your blog time and time again, and they will only do that if your blog looks attractive.
The fun bit is in choosing all of your design elements, and you can bring on an outsider to help you to put it all together, or you can do it yourself and design it your way.
2. Blogging Communities to Grow Your Blog
Blogging Communities Matter. If you want to get your blog out there in the world properly, you need to add your blog to a range of blogging communities. These are extremely popular for blogs, and other bloggers will see your blog and be constantly checking out all of these communities for as much networking and information as possible.
There are tons of communities that you can send your blog to, but the best thing that you can do is send yours to your own community of blogs that do the same thing that you do. And, there are other bloggers out there who are always looking for networking opportunities, and you can partner up with other blogs to host each other's posts on your sites.
This will allow you to further your reach and get noticed by even more of an audience.
When you follow and engage with other blogs, you increase your blog visibility in your community, and this will lead to more people checking you out. This is exactly what you want!
Write comments and create conversations and you will get noticed pretty quickly by people who matter.
One of my favorite communities is the Biz Sugar business community. I've been a member there for years and oftentimes will get my blog posts mentioned elsewhere.
3. Be An Authority for Getting Your Blog Noticed Today
Be An Authority. If you can write tutorials and pillar articles on topics that you know and understand, you will be considered as one to watch in your industry. Why?
Because you know what you're talking about. If you only ever write blogs that are for a particular day or season, they can't be reused and they "expire".
You want to ensure that "how-to" articles and other tutorials stay relevant for as long as they can. If you know that information updates and changes over time, you'll be in good stead to update your own blogs and repost them as you need to.
You'll find that people will signpost and share your posts when they are relevant for future reference.
4. Become A Guest Blogger
Be A Guest! There is something excellent about being a guest on the blog of other people. Not only is it a great way to engage with people interested in the same field you write for, but you'll find that you can add backlinks for the right places you can network when you do this.
You can guest blog and - as your blog grows - accept guests for your own blog, too. It's a great way to get noticed and continue to drive traffic to your blog posts - especially those that you share on social media.
Speaking of which...
5. Use Social Media for Getting Your Blog Noticed Among the Millions
Get On Social Media. Without social media, you can't create conversation. Getting noticed means that you have to go beyond the regular websites out there. Instagram, Twitter, Facebook - social media is huge.
Any time you make a blog post, share it for your followers to see and garner excellent conversation through those mediums. When your audience sees your posts, they can share them when they like what you have to say, and that can continue to be shared on and on.
With the right hashtags and keywords on your social media pages, you're going to get more noticed than you think!
6. Write Often and Consistent
Blog Often. It can be very easy to go off the boil with your blog - but you shouldn't! Blogging should be weekly at a minimum, daily at best. If you want weekly engagement, then blog weekly.
If you want daily engagement and better reach, then post every day once a day at the least. Your readers are coming to you for information, and you can give them that information as you need to. Hence, if you find that blogging is your passion, you're going to find that this all comes naturally to you.
If you don't think it comes naturally, the best thing that you can do is hire content writers and have them ghost the blog posts for you with the right backlinks and anchor texts included.
7. Trade Links with Other Bloggers
Trade Links. We talked about buying backlinks earlier, but you should also consider trading links. If you have built yourself a community of other bloggers, you're going to be able to share links for the blogs that you like and respect.
You can add these to your blog pages and you will find that you help others to increase their reach - just like they are going to do for you!
Creating excellent blog posts is a good way to get started, but you also need to make sure that you are building up your traffic. Trading links is a good way, to begin with, this!
8. Flip and Reverse!
Flip & Reverse It. We talked about creating social media pages to share your blogs, but you should also ensure that you have social media buttons on your blog for others to click that share button.
Those buttons are just one way to show your followers that your business is accessible and easy to contact. When you do this, you make your blogs far more engaging and easier to share.
Facebook and Twitter are huge and you really can't miss out on this one!
9. Use Video For Getting Your Blog Noticed
Video It. Lastly, make sure that you are doing more than just writing content. Videoing content will help your information to be better received by your audience.
Everyone loves videos - it's why we love YouTube. If your business has a YouTube channel, you will be able to reach more people, engage more people and create more conversation about what you can do!
Watch my latest YouTube video as I explain why having an RSS feed for your blog is important today!
Your Turn
Now you know how to get your blog noticed, what are you waiting for? Let's get started now! I'd love to know how you are getting your blog noticed today with the millions of them online.
Drop a comment below and please share on your favorite social media network.