Beyond that, the book also delves into specific tactics (yes, there’s a difference between strategy and tactics – the book covers that, too!) you can use to grow your business this year. From identifying your best customer to evaluating your existing programs and culling what’s not working, to employing integrated marketing communications to increase marketing ROI, the eBook is full of wisdom that can make 2016 the year your marketing succeeds.
Find out more about the eBook or download the PDF and get started. As always, I’m here if you have questions, so comment away!