TAKEAWAY: As the countdown to 11-11-11 gets closer, we devote this week’s blog to the rethinking of the new New Straits Times of Malaysia. Today: the typographic scheme that readers will see starting Friday. Tomorrow: color palettes
The fonts selected for New Straits Times
Here is how Tiempos appears for various uses, primarily headlines
Caput is used for secondary elements, such as quotes and story billboard highlights
A combination of Tiempos and Caput for infoboxes, and infographics
There is more type in a newspaper than any other visual element, which makes the selection of fonts especially important when completing a redesign project. In fact, about 75% of the visual elements we see in an average newspaper edition is just that: type. This is a reason it is so important to select the right fonts.
Our Garcia Media Europe art director, Constantin Eberle, and I, have selected two fonts for the new look of New Straits Times.
Those fonts are Tiempos, which we use for headlines and text, and Caput, which is an auxiliary font, for accents and contrast.
Tomorrow: Creating the New Straits Times color palette