New Burger Range at McDonald’s – The Signature Collection

By Emma @glasgowfoodie

 

The Signature Collection at McDonald’s Silverburn, Glasgow

Our intrepid Mr C went to visit McDonalds at Silverburn to try out their new Signature Collection.

With the rise of the premium burger in the UK, especially Glasgow, how do McDonald’s etc compete?

The Signature Collection is a range of premium burgers which features a thicker beef patty and other new points such as a brioche-style bun and specially chosen ingredients.   There are three new flavours – The Classic, The BBQ and The Spicy.

Part of the ethos behind the collection is to showcase premier ingredients.  These burgers won’t compete with the big boys on the premier scene but are a more adult addition to the menu when you are in with the kids, nephews and nieces.

The Classic: 100% British and Irish beef patty, two rashers of Beechwood smoked bacon, a slice of natural cheddar cheese, wholegrain mustard mayo, ketchup, Batavia lettuce and red onion in a Brioche-style bun.

The Spicy: 100% British and Irish beef patty, Jalapeño slices, Pepper Jack cheese, Batavia lettuce, mayo and a spicy relish in a Brioche-style bun.  Mr C liked the spicy relish and jalapeno slices.

The BBQ: 100% British and Irish beef patty, smoky BBQ sauce, coleslaw, red onion, Batavia lettuce, Beechwood smoked bacon and a slice of natural cheddar cheese in a Brioche-style bun.  Mr C loved the thicker patty and the seared taste.  This was his favourite due to the smokey BBQ sauce.

The burgers are priced at around £4.69 for a sandwich and around £6.19 for a meal.

On top of the new burgers Silverburn outlet also has new ordering kiosks, Ipads and are considering piloting table service.

Participating McDonalds

Scotland

Bellfield Interchange (Kilmarnock), Sauchiehall Street (Glasgow), Springburn (Glasgow), Silverburn (Glasgow) and Trongate (Glasgow)

North-West England

Barrow in Furness, Blackpool, Rigby Road (Blackpool), Clifford Street (Chorley), Parsonage Retail Park (Leigh), Lymm, Liverpool, Aigburth Road (Liverpool), Edge Lane (Liverpool), Kensington (Liverpool), St Johns Centre (Liverpool), Switch Island (Liverpool), Chester Road (Manchester), Denton (Manchester), Openshaw (Manchester), Oldham, Oldham Broadway, Preston, St Helens, Chalon Way (St Helens), Pavilion Square (Westhoughton), Gower St (Wigan), Morris Street (Wigan), Warrington Gemini Park and Derwent Drive (Workington)

Late last year, the following restaurants added the Signature Collection to their menus:

London

Barkingside, Balham, Barnet, Payne Road (Bow), Cambridge Circus, Church Street (Woolwich), Haringey, North Finchley, Northfield, Ruislip, Swiss Cottage, Walthamstow, Wandsworth, Woolwich and Church Street (Woolwich)

South-East England

Bedford Interchange, Bedford, Caxton Gibbet (Cambridge), Colchester Stadium, Dunstable Road (Luton), George Street (Luton), Hayes, Holdingham Roundabout (Sleaford), Kettering, Leagrave (Luton), Kingston (Milton Keynes), Milton Keynes, Royston, The Bell (St Albans) and Welwyn Garden City

Manchester

Ashton-under-Lyne

We were asked to visit McDonald’s at Silverburn to taste their new The Signature Collection.  Fred sez the review by Mr C is true and if not he will scratch him.