#NatsMass - A Winning Strategy?!

Posted on the 26 August 2014 by Brutallyhonest @Ricksteroni

This, in the Washington Post no less, is encouraging:

Fans who stream into the Navy Yard district before Nats games are now greeted with increasingly varied entertainment choices, from Yards Park for fresh air and views of the Anacostia River to the Fairgrounds for frat-rock music and adult refreshments to a variety of neighborhood restaurants and taverns, with more to come.

On Sunday afternoons this summer, they’ve had another option: a Catholic church service. Or, as the local St. Vincent de Paul church calls it, “Nats Mass.”

“For me, it was kind of a no-brainer,” said Rev. Andrew Royals, 34, a Montgomery County native who became the pastor at the South Capitol Street church about two years ago. “On game days we had thousands of people walking right in front of our church. I was like, ‘Well, I’m sure some of these people would like to go to church.’…And we thought there’s no reason people can’t do both.”

And thus, Nats Mass was launched in May, a noon service that runs about 40 or 45 minutes, getting attendees out the door in plenty of time for a 1:35 first pitch.

The first session, a trial run that wasn’t publicized, attracted a crowd of five. But then the church – which is located at the corner of South Capitol and M streets – put up a sign touting the Nats Mass service. It publicized the service on Facebook. It used the #NatsMass hashtag on Twitter. And the crowd has grown at each successive mass.

Royals is expecting between 75 and 100 people for Sunday’s service, the seventh of nine scheduled Nats masses this season. By next season, he hopes to reach the church’s capacity, which is about 150. The church has long held an 8 a.m. Sunday mass for regular parishioners, and it recently added a Sunday evening mass for the younger demographic, but Royals expects that Nats Mass will eventually be the parish’s biggest event of the week.

“We’re shattering attendance records each Sunday,” he said. “That’s what gives me hope. I’m pretty sure at some point I’m going to start mass one Sunday, and I’m going to look out and see a church filled with Nats fans.”

It's the New Evangelization in the flesh, pretty cool.  And hey, the Nats have won 5 of 6 since the launch, not bad.  It's win-win all around I'd say.

Hats off to Father Royals for the idea and to CMR for the find.