National Geographic wasn’t ready for how much criticism they got when they announced their first NFT collection.
Those with an interest in nature who read the magazine hoped their readers would adopt NFTs. After all, the publication is committed to writing about primates, which are all the rage these days in the NFT “jungle.”
According to a report, the backlash began when their social media accounts posted the infamous Bored Ape Yacht Club NFT last week.
The purpose of the nature-focused publication’s message was to prepare their audience for the Polygon launch of their own-branded NFTs named the Genesis Collection.
It is a collection of digital art based on the well-known photographs of National Geographic’s top shooters, such as Justin Aversano and Catch Simard.
National Geographic is a monthly American magazine published by the National Geographic Society and distributed in a variety of foreign formats.
It is renowned for its beautiful pictures and maps, as well as its accounts of several countries, societies, and animals.
Public Backlash and Technical issues
The public response to NatGeo’s decision to invest in NFTs has been negative, Many people say that NFTs are hoaxes, and others say that the excitement surrounding NFTs has died down.
In addition to the harsh criticism from its audience, National Geographich received additional flak when many technical difficulties were discovered when its remaining customers tried to mint their NFTs.
Snowcrash, the minting platform of National Geographic, had technical difficulties in processing and delivering consumer requests during the minting process.
National Geographic was established in 1888 and now has more than 256 million Instagram followers, 50 million Facebook likes, and more than 29 million Twitter followers.
National Geographic not the first NFT target of criticism
National Geographic, a 135-year-old magazine that focuses on nature, is not the only company or organization that has been criticized by the public because of NFTs. Many other companies and organizations have had the same experience.
Other multimedia outlets, like those in the entertainment business and even the gaming company, also had their fair share of NFTs go badly wrong.