The Hour has to be one of the more mysterious artists to appear on the scene this year, first dropping “No One’s Going to Heaven” at the beginning of the year and then sneakily putting “The Answer” out on Soundcloud this past month with little announcement or fanfare. If you fall in love with this faceless R&B act from the UK like I did, you’ll have to set up a Google Alert to get the heads up on their next drop.
This track doesn’t follow any specific genre rules, nor does it feel formulaic in its execution. Layers of distorted vocals lend a bluesy grittiness to the track and a sinister undertone to the lyrics. It’s a bold introduction that even received the approval of Adele, which is all anyone is looking for, really.