If you ask any parent or 30 something, they could tell you that Lego movies have been pushed to a point of ad nauseam. Even though the company has been around since before Disney, it really hit it’s stride with licensed properties. People waited eagerly to find out what the next Lego property would be. Their recent games and movies never took themselves too seriously all the while slowly reminding us about these little blocks and little people which we used to play with as a kid. With this upswing it only makes sense that the company made their first movie to ride on the coat tails of this recent success. On paper, a two hour long movie about plastic bricks should have been the recipe for disaster. This movie had something that a lot of kid’s movies don’t have these days, and that something is fun. The Lego movie, much like their previous movies that I mentioned, was extremely self aware, which made it’s message a bit more palatable. The Lego movie wasn’t overly preachy but it eventually have a well delivered message. A message about having fun makes sense coming from a toy company, however it’s something you don’t hear as often in modern kid’s movies. Most of the time they’re spending too much energy trying to be masterpieces and thinking about merchandise potential. By the trailer you wouldn’t guess that the Lego Movie was a commentary on big business, conformity, being yourself, and nurturing your inner child but I’m glad that it was. Kids will love the bright colors and the effects but the lessons will stay with them. Some other film companies could learn a thing or two from this Lego Movie