MYAKU-MYAKU Makes Debut in Singapore "NATAS Holidays 2024" Summer Travel Fair: Global Promotion Ahead of Expo Opening

By Huney_84
Hi Huneybees,

MYAKU-MYAKU in Hong Kong

The Japan Association for the 2025 World Exposition (referred to as “the Association”) will be showcasing Expo 2025 Osaka, Kansai, Japan (referred to as “the Expo”) at NATAS Holidays 2024 in Singapore (16-18 August 2024).

At the event, a special PR booth will highlight the Expo's attractions, and the official character MYAKU-MYAKU will debut in Singapore to meet and greet visitors. Additionally, there will be social media campaigns where visitors can snap photos and post them online to receive commemorative Expo items. With less than 300 days until the Expo opens, MYAKU-MYAKU's visit aims to generate excitement and build momentum for the upcoming event.

Photo Credits: Expo 2025 Osaka

About “MYAKU-MYAKU”

A mysterious creature born from the unification of cells and water. Its identity is unknown. The red part is the “cell,” which divides and increases. The blue part is “clean water,” which can be transformed to flow. It seems that it is looking for itself to be who it wants to be, and has transformed into various shapes. The figure takes its shape by imitating human beings.

However, it may change its appearance too much and forget its original shape. The source of its energy is to go outside and enjoy the sunlight. It also loves rainy days and can take the rain into its body. MYAKU-MYAKU dreams that everyone knows about it even before the Expo’s opening and that it will meet many people at Expo 2025, Osaka, Kansai, Japan. 

NATAS Holidays is a travel expo organised by the National Association of Travel Agents of Singapore (NATAS). Look out for the exhibition booth situated in the Japan pavilion coordinated by Japan National Tourist Organisation (JNTO). Here, visitors can learn about the attractions of Expo 2025 and the Singapore pavilion. A highlight of the event will be a meet-and-greet with Expo 2025’s official character, MYAKU-MYAKU, along with an Expo quiz competition at the mini stage in the Japan pavilion. Visitors can snap commemorative photos, and those who share their photos on social media or answer quiz questions correctly will have the chance to win exclusive Expo items.

Additionally, MYAKU-MYAKU will be joined by Hiroshima Prefecture’s local character, HIROKUMA, who was introduced in September 2023. This marks MYAKU-MYAKU’s first visit to Singapore, and the character will not only appear on the mini stage but also take to the event’s main stage to actively promote the Expo to a broader audience.

Event Details

● MYAKU-MYAKU meet-and-greet and quiz competition (Mini Stage)

  • Friday 16 August 14:00 – 14:20
  • Friday 16 August 14:45 – 15:00
  • Saturday 17 August 15:20 – 15:40
  • Sunday 18 August 13:00 – 13:20
  • Sunday 18 August 15:40 – 16:00, 16:30 – 16:50 *Collaboration with HIROKUMA

*Commemorative Expo items will be given to those who take a commemorative photo with MYAKU-MYAKU and post it on various social media and who answer the quiz correctly.

● MYAKU-MYAKU Appearance at the NATAS Official Main Stage

  • Saturday 17 August 16:30 – 17:00
  • Sunday 18 August 10:30 – 11:00 (*MYAKU-MYAKU will appear for part of the event)

● Collaboration with Hiroshima Prefecture’s local character, HIROKUMA

  • Saturday 17 August 16:30 - 17:00 (Part of the second half of the event) on the NATAS Official Main Stage
  • Sunday 18 August 15:40 – 16:00, 16:30 – 16:50 on the mini stage


Dates: Friday 16 – Sunday 18 August 2024, 10:00 – 21:30
Venue: Singapore Expo Halls 4&5 (Expo Booth: Inside JNTO Japan Pavilion booth, 5H10)
Address: 1 Expo Dr, Singapore 486150
Website: https://www.natastravelfair.travel/getting-here

So mark your calendars and come meet the adorable MYAKU-MYAKU!

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