Music Industry External Environment Case Questions

Posted on the 08 October 2013 by Socialmediaevie @socialmediaevie
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  1. When you STEP (socio-cultural, technological, economic and political) you can also use the PESTEL framework in your textbook. Evaluate the macro environment facing the music industry. Review the “Drivers of Change in the External Environment”: http://www.xmind.net/m/rRGQ/ and discuss their significance in this industry.
  2. Discuss the make-up of the music industry. Using the five-forces model, evaluate the changing structure of the industry.