Moz Pro combines a range of SEO functions, including keyword research, rank tracking, site auditing, backlink analysis, and newer AI search visibility features. The subscription becomes easier to justify when these tools are part of your regular SEO work rather than features you rarely use.
The platform has multiple entry points, starting at $49 per month for Starter and continuing through Moz Pro plans intended for companies and SEO teams.
Standard costs $99 per month, Medium is $179, and Large is $299 on monthly billing. The effective monthly cost of the three main Pro plans is lower with annual billing. Enterprise customers receive custom pricing through the sales team.
This guide explains Moz pricing, reviews each available plan, covers the main features included in Moz Pro, and helps you work out whether buying the platform makes sense for you.
Moz Pricing at a Glance
Moz Pro’s pricing structure includes three main self-service plans, a lower-cost Starter option, and a custom Enterprise offering. Below are the currently published monthly and annual rates for the three main Pro subscriptions.
Plan
Monthly billing
Effective monthly price with annual billing
Annual billing amount shown
Starter
$49/month
Not confirmed on the main pricing page
Check at signup
Standard
$99/month
$79/month
$950 for the first year
Medium
$179/month
$143/month
$1,719 for the first year
Large
$299/month
$239/month
$2,868 for the first year
Enterprise
Custom
Custom
Contact sales
Moz advertises a 20% reduction on the base price of eligible Moz Pro plans for customers paying annually. This gives you a lower effective rate, but it also means committing to the longer billing period at the beginning.
If you are evaluating Moz for the first time, monthly payment or an available trial can be a more suitable way to test the platform before making a longer commitment.
Get Started with MozWhat Does Each Moz Pricing Plan Cost?
The appropriate subscription will depend on your website count, keyword tracking requirements, and whether the platform is being used by an individual or a team. The following breakdown explains what to consider with each option.
1. Moz Starter: $49 Per Month
Starter is Moz’s entry-level option for users managing a single website. With a price of $49 per month, it costs less than the three main Moz Pro plans and can suit website owners who need capabilities beyond the free tools without requiring extensive research capacity.
It may be a reasonable match for a small business site, personal blog, or niche content website. If you only work on one site and do not require several user accounts or the ability to monitor many websites, the smaller plan can help keep costs aligned with your actual needs.
Make sure you review the precise Starter allowances for keyword tracking, website campaigns, crawling, and research queries before subscribing. Moz presents Starter separately from the main pricing cards, so its limits should not be assumed to be the same as Standard.
The billing arrangement should also be checked during checkout. Although the public pricing page shows Starter at $49 per month, it does not clearly publish an annual rate next to the main Pro plans.
2. Moz Standard: $99 Per Month
Standard begins the three main Moz Pro plans. The monthly price is $99, while annual billing produces an effective monthly price of $79. Moz lists the first-year annual payment at $950.
The subscription includes one user, three tracked sites, 300 tracked keywords per month, and a monthly crawl allowance of 400,000 pages. It also provides the core SEO tools along with a selection of AI and generative engine optimization features.
Standard can work well for a solo marketer, small company, or website owner who needs to monitor a limited number of websites. It provides the ability to investigate keywords, follow rankings, analyze backlinks, and find technical problems without immediately paying for a higher-tier plan.
Capacity is the main factor to watch. Businesses managing multiple client sites or extensive keyword lists may find the allowances restrictive. Instead of choosing Standard just because it has the lowest price among the primary Pro plans, check whether its limits are sufficient for your actual SEO workload.
3. Moz Medium: $179 Per Month
The Medium plan costs $179 per month when paid monthly and $143 per month with annual billing. Its first-year annual payment is listed by Moz as $1,719, and the plan is marked as its most popular option.
Medium includes two user accounts, ten tracked sites, 1,500 tracked keywords per month, and up to two million pages crawled each month. It also provides higher allowances for AI visibility dashboards, tracked prompts, and AI content briefs than Standard.
The additional capacity makes Medium particularly relevant to growing companies, in-house marketing teams, and agencies working across multiple websites. Two user accounts allow a small team to divide responsibilities, while the increased keyword and crawl allowances give longer-running campaigns more flexibility.
That extra capacity should still be tied to a real requirement. If you manage one small website and only follow a limited number of keywords, Standard may be enough. Teams working across several projects and wanting to monitor visibility in both traditional search and AI-powered search environments should give Medium more consideration.
A free trial for Medium is also displayed on Moz’s pricing page. Before beginning, check the current signup conditions to confirm eligibility and determine whether payment information is required.
4. Moz Large: $299 Per Month
Large is intended for companies and SEO teams with more demanding usage requirements. The monthly price is $299, while annual billing reduces the effective monthly price to $239. Moz lists the first-year annual amount at $2,868.
Subscribers receive three users, 25 tracked sites, 3,000 tracked keywords per month, and a crawl allowance of up to five million pages per month. The limits for AI visibility dashboards, tracked prompts, and AI content briefs are also increased.
Large can be a strong fit for agencies with multiple clients, businesses operating several web properties, and teams that run technical audits frequently. The greater capacity can make project management easier by reducing the need to divide work between accounts or repeatedly check whether usage is nearing the plan limit.
For a small company running one website, however, Large is likely to offer more than is needed. Estimate your real requirements for tracked sites, keywords, and pages before upgrading. If your usage is significantly above what Large provides, contact Moz about Enterprise rather than assuming the self-service package can handle every scenario.
5. Moz Enterprise: Custom Pricing
Enterprise is available for organizations that require a larger-scale or more customized Moz setup. There is no fixed public price; instead, the pricing page directs prospective Enterprise customers to the sales team.
This option may be worth investigating for organizations with large SEO teams, numerous websites, or specific data and reporting requirements. The eventual price will be based on the package and requirements discussed with Moz.
When assessing Enterprise, request a written breakdown of the features included, usage limits, user seats, onboarding, and contract terms. You can then compare that offer with the price of a self-service subscription plus any extra capacity your team might require.
Get Started with MozWhat Do You Get With Moz Pro?
Moz Pro covers a broad range of SEO activities rather than functioning solely as a keyword research platform. Its subscription brings multiple workflows together, although the exact allowances vary by plan. These are the main features to examine.
1. Keyword Research
Keyword research helps identify the searches people use when looking for information, products, or services. Moz’s Keyword Explorer provides data that can be used to compare opportunities, understand keyword difficulty, and plan content around relevant search terms.
For example, an accounting software company could explore searches involving bookkeeping, invoicing, and tax reporting. Those insights can help its team decide whether particular topics deserve their own landing pages or should be addressed through blog posts.
Keyword metrics are estimates and should not be treated as guarantees. Use them together with actual search results, audience knowledge, and first-party website data when deciding what content to publish.
2. Rank Tracking
Rank tracking allows you to follow selected keyword positions over time. This is useful when assessing changes after launching a new page, refreshing existing content, or improving internal linking.
You can also use rank tracking to compare your progress with competitors. Since rankings can change for many reasons, a single daily movement does not prove that an SEO task worked or failed. Broader trends are more useful, especially when considered alongside traffic and conversion data.
3. Site Audits and Crawling
Technical SEO problems can affect a search engine’s ability to discover, understand, or index pages. Moz Pro’s crawling and site analysis tools help identify issues that may need to be addressed.
Crawl limits vary according to the subscription, starting at hundreds of thousands of pages and extending to several million pages per month. This can become an important consideration for sites with large product catalogs, extensive content archives, or many pages that require regular technical checks.
Treat crawl reports as a starting point for investigation rather than a complete repair strategy. Review the reported problems, prioritize those affecting important pages, and make sure your fixes do not introduce additional issues.
4. Backlink Analysis
Backlinks are still useful in SEO analysis because links can provide search engines with signals about how websites are connected. Moz’s link research tools let you examine backlink profiles and investigate sites that link to competitors.
This data can help with outreach and identify links that deserve additional review. It can also expose patterns, including links from relevant industry publications or pages that once pointed to your website but no longer do.
Avoid making backlink judgments from a single metric. Relevance, placement, page quality, and link context should all be considered.
5. Domain Authority
Moz’s Domain Authority is a familiar SEO metric that estimates a website’s ability to rank using its link profile and other data. SEO professionals often use the score when comparing websites and assessing their approximate relative link strength.
Domain Authority should not be confused with a Google ranking factor, and a higher score does not guarantee stronger search rankings. It is most useful as a comparison metric rather than a number that needs to increase every month.
6. AI Search Visibility Features
Current Moz Pro plans also offer AI and generative engine optimization features. These include AI Overviews by keyword, AI visibility dashboards, tracked prompts, supported AI models, and AI content briefs. The available amount depends on the plan.
These capabilities give marketers a way to examine how their brands appear within selected AI search experiences. Since this part of search is evolving quickly, confirm the AI models and reporting capabilities Moz currently supports before purchasing specifically for AI visibility.
Get Started with MozIs Moz Pricing Worth It?
Moz can be a worthwhile investment when you use its features frequently and the information helps improve your SEO decisions. The platform’s value comes from bringing keyword research, rank tracking, backlink analysis, technical audits, and AI visibility together.
A business that publishes content every week, watches competitors, and monitors important keywords may save enough time through the platform to justify paying for it. Agencies can also benefit from keeping several client websites under one account.
For someone who only searches for a few keywords occasionally, the subscription is more difficult to justify. A new blogger or small website owner may be able to rely on Moz’s free tools and Google Search Console until their SEO requirements become more advanced.
Look at the subscription through the lens of your monthly workflow. If Moz will be used for content planning, technical reviews, progress reporting, and link opportunity analysis, the paid plan may make sense as a recurring business expense. If you need only one capability, a specialized or free alternative may be a better choice.
Moz Pro vs. Free Moz Tools
Moz offers free SEO tools that allow users to access selected capabilities without purchasing a Pro subscription. These include limited access to Keyword Explorer, Link Explorer, and MozBar through a free Moz Community account.
The free tools are a useful starting point for someone learning SEO or operating a smaller website. They let you explore the interface, investigate keyword opportunities, and examine backlink information before deciding whether the additional capacity of a paid plan is necessary.
The biggest difference is the amount and depth of data. Paid subscriptions provide larger allowances, continuous tracking, crawling capacity, and additional reporting and AI visibility capabilities. If you require ongoing monitoring across multiple websites, free access may not provide enough functionality.
Get Started with MozHow to Choose the Right Moz Pricing Plan
The best approach is to start with your existing SEO workload and choose the plan that covers it, rather than automatically selecting the most expensive option you can afford.
Choose Starter if you manage one website and want a paid entry-level subscription.
Choose Standard if you operate a small business or manage several sites with a modest keyword list.
Choose Medium if you manage multiple websites, require additional keyword tracking, or share SEO responsibilities with another person.
Choose Large if your team manages many websites and requires higher crawl and research allowances.
Ask about Enterprise if your organization needs specialized capabilities or operates at a large scale.
Before subscribing, write down the websites you manage, the number of keywords you monitor, how frequently you perform audits, and everyone who requires access. Match that information against the limits of each plan.
Billing is another consideration. Standard, Medium, and Large cost less per month on an effective basis when billed annually, but annual billing requires a larger upfront payment. If you are uncertain about whether Moz fits your workflow, look at the free tools and available trial before making a commitment.
Pro & Cons of Moz Pro
Pros
- Offers a broad collection of professional SEO tools.
- Includes AI and GEO features alongside established SEO functionality.
- Provides flexible monthly and annual payment options.
- Annual billing gives users a 20% discount.
- Useful for keyword tracking, technical audits, and backlink research.
- Higher plans provide additional capacity for growing websites and teams.
Cons
- Advanced plans can be costly for freelancers with limited SEO budgets.
- Users with basic SEO requirements may not need the full range of features.
Quick Links:
- Semrush Pricing 2026: Which Plan Is Best For You?
- Teachable Pricing – Which One Is Best For You?
- Hostinger Pricing 2026: How Much Does It Cost?
FAQs: Moz Pricing November 2026
Moz Pro can be worthwhile for businesses, agencies, and SEO professionals that need several SEO functions in one platform. Its features include keyword research, rank tracking, technical crawling, link analysis, and AI-powered SEO capabilities.
The entry-level Moz Pro option listed on the current pricing page is Standard at $99 per month, or $79 per month when billed annually. Moz also lists a separate entry-level solution at $49/month for users managing a single website.
Moz currently advertises a 20% discount on its base Moz Pro pricing when customers pay yearly.
Yes. Rank tracking is one of Moz Pro's core features. The number of keyword rankings available depends on the plan, with higher tiers providing larger keyword limits.
Yes. Moz Pro includes link research and backlink analysis tools as part of its SEO platform. It also provides metrics such as Domain Authority and Page Authority to help users evaluate website authority and links.
Yes. Moz Pro includes Site Crawl and related technical SEO functionality to help identify issues that can affect website crawling and search performance.
Yes. Additional user seats can be added after signing up. Moz currently lists additional seats at $49 per month per seat across plan levels.
Yes. Current Moz Pro plans include AI and GEO capabilities, including AI Visibility features and tracking across multiple AI models. The exact limits depend on the subscription tier.
Final Verdict: Moz Pricing November 2026
Moz pricing begins at $49 per month with Starter. The main Pro subscriptions cost $99, $179, and $299 per month on monthly billing. Annual billing lowers the effective monthly rates for Standard, Medium, and Large. Which plan makes sense depends on your number of websites and the amount of SEO data your work requires.
Moz Pro is worth considering for businesses, content teams, and agencies that regularly rely on keyword research, rank tracking, backlink analysis, site audits, and AI search visibility. Its established SEO metrics and combination of capabilities make it a practical choice for teams that want to handle several SEO tasks from one platform.
Get Started with Moz