MoonPay, a Miami-based leader in fiat on-ramp solutions for the cryptocurrency industry, has revealed that it will collaborate with TIME to offer its consumers a simple choice to buy TIMEPieces’ NFT collections using credit cards.
Launched in March 2021, TIMEPieces is TIME’s Web3 community program that has attracted more than 150 artists and over 60,000 collectors and community members. The community published the very first completely readable magazine on the blockchain. Holders can link their digital wallets to TIME.com for frictionless website access.
The cooperation will allow TIME to expand its clientele beyond the core crypto natives and offer TIMEPieces to a larger group of consumers.
This partnership comes at a time when the market for digital collectibles is booming, following the steps of Twitter, Instagram, Reddit’s Avatars, and Starbucks’ Odyssey as big brands are looking for ways to engage with consumers in the Web3 space.
Keith Grossman, who used to be the President of TIME and is now the President of Enterprise for MoonPay, is thrilled to be able to help an organization he cares a lot about succeed in the Web3 space.
“Personally, I am thrilled to be able to ensure the success of an organization that will always be near-and-dear to my heart with the solutions provided by an organization enabling the future of brand engagement with consumers.” Keith Grossman says.
In addition to offering its fiat on-ramp solution, MoonPay is in talks to support their demands for enterprise-ready smart contracts with HyperMint, a MoonPay product that enables non-crypto users to enjoy a seamless checkout by debit or credit card. TIME will be able to construct, manage, and execute complex business logic on the blockchain, allowing them to build and expand their Web3 products and services more efficiently.
This collaboration shows how traditional businesses are embracing blockchain technology and the Web3 ecosystem. With MoonPay, TIME will be able to take its digital collectibles to the next level and offer its customers a better experience.
“TIME is a textbook case study on how a brand can use Web3 technology to a build more meaningful, contextual, and curated experience to members of its community. We are excited at MoonPay to help power TIMEPieces initiative with robust and scaleable smart contracts and payments infrastructure.” says Ivan Soto-Wright, the CEO and Co-Founder of MoonPay.
The partnership represents a big step for both companies. MoonPay will help TIME in providing a seamless experience for its customers, while expanding its customer base and creating new growth opportunities in the Web3 space.
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