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Oprah continues to show us how to make money moves!
It was announced Friday afternoon that the media mogul has inked a multiple-year content partnership with Apple.
Under the partnership, Lady O and Apple will create original content that will be released as part of Apple’s lineup of content.
According to THR, the pact includes everything from film, TV, applications, books and other content that could easily be distributed on Apple’s all-encompassing platform. (The deal does not include podcasts, as Winfrey has her own platform for that.) Sources note that Winfrey landed at Apple in a competitive situation with other tech giants, likely including Netflix and Amazon, all pursuing similar deals. Apple is said to have aggressively pursued Winfrey as part of a larger push to reach a broad audience.
Winfrey’s Harpo Films will own any and all content produced under the Apple partnership, in line with the mega-producer’s longtime business model.
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