HAHAHAHAHAHAHAHAHAHAHA!
Via The Hollywood Reporter: Michael Moore’s Where to Invade Next wasn’t greeted by a victory march at the box office, where its per-theater average ranked below those of the filmmaker’s previous offerings.
Where to Invade — Moore’s first film in six years — opened to an estimated $933,240 from 308 theaters for the three-day holiday weekend. That puts the per-location average at $3,030, the worst of the filmmaker’s documentary career behind the $4,452 theater average of The Big One, which opened to $146,909 from 33 theaters in 1998. And it’s also behind the $3,810 average of his one feature, Canadian Bacon, which debuted to $53,345 from 14 theaters in 1995.
For the four-day holiday, Where to Invade looks to earn $1 million for a location average of $3,256.
By one measure, Where to Invade could be perceived as a silver medalist. It’s the second-biggest opening gross for Moore behind Fahrenheit 9/11, which still holds the crown for the top-grossing doc of all time in the U.S. with $119.1 million. Fahrenheit, which opened to $23.9 million, scored a hefty location average of $27,558 when it bowed nationwide in 868 locations in 2004.
But it’s the per-theater average, and not the opening gross, that is the true gauge of success for Moore, since all of his films, save for Fahrenheit, have opened in a limited number of locations before expanding. His last film, Capitalism: A Love Story, earned $231,964 from four theaters in 2009 for a theater average of $57,991. A week later, it expanded into a total of 962 locations, grossing $4.4 million for a location average of $4,263.
Read all the details here.
Couldn’t happen to a nicer guy.
DCG