Men Buy More from the Middle Aisle, Boss Reveals

Posted on the 20 November 2024 by Thiruvenkatam Chinnagounder @tipsclear

Alamy Men are buying more from Lidl’s middle aisle, its UK boss has said as the supermarket returned to profit after a loss-making year. Ryan McDonnell said the middle of Lidl, known for its unusual stock which ranges from power tools to inflatables, had a “big male following”. “We often get partners at odds with...

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