What do you do when you have multiple product launches back-to-back? Make them work together like Hoffman-Lewis did for McDonald’s. When it came time to promote McDonald’s new Spicy Chicken McBites, they leveraged the already posted billboards for the Cherry Berry Chiller by faux-burning holes into the vinyl. The slow reveal to the McBites created some extra attention to both billboards. Clever, guys. Very clever.
Cherry Berry Chiller Art Director: Steve Laliberte
McBites Art Director: Jonathan Hansen
Copywriter: Ben Bohling Digg Digg