Maybe I Already Stopped You at the 2014 NRA Show to Ask You Questions.

For the National Restaurant Association 2014 Show blog, I’ve agreed to walk the floor asking people what they’ve learned. The answers will be posted for a few weeks or so after the show on their blog, on the NRA Show site—although I am posting entries as the Show goes on.

Best thing I’ve seen so far? A guy came up to a bunch of us Show-goers waiting for the Shuttle bus in front of our hotel and handed us boxed water. Sustainable, cool and retro (reminding you both of a miniature milk carton and those little boxes of milk you got in kindergarten), and easily brand-able with an individual restaurant’s graphics and messages, as a white label dealie. As one of the guys standing next to me said, “It’s the blinding flash of the obvious.”

A box of water will not be found floating in the North Pacific gyre. (Google North Pacific gyre if you don”t know about it already.)