The MATTA Fair is Malaysia’s largest consumer travel trade fair. It is held twice a year, in March and September, in Kuala Lumpur at the Putra World Trade Center. With an estimated 80,000 customers attending, 4,000 travel staff and over 100 travel companies & tourism boards – this infographic can help you wrap your head around the type of people who visit it.
Some general Malaysian travel trends can also be garnered from the type of people who attend the fair as well. For example, how much people are willing to spend for a local holiday or an international holiday. Or how older travelers are more likely to travel with family on group coach holidays, versus younger people, who prefer traveling as a couple on more independent holidays.
Infographic Source: Sedunia Travel