here in this article, we are going to make a comparison between two powerful marketing automation platforms: Marketo vs HubSpot.
Although, both of them have similar purposes but their ways of doing work make a difference. If you are keen to learn which one should you prefer, keep on reading further.
What Is Marketo?
Marketo is also a Customer Relationship Management service. it is a device that offers email nurturing and automation.
Apart from this, Marketo also needs expensive integrations and other devices to assist with sales, marketing, and customer success.
For the best automation service, this tool needs good integration with a CRM that requires to be supervised by your team.
What Is HubSpot?
HubSpot is a Marketing-automation software coming with customer relationship management (CRM) software. This tool enables the users to build and carry marketing powered by CRM. HubSpot works great for companies by attracting visitors and customers.
It improves the Return on Investment of your business. It makes you look at the direct effect of the pipeline and revenue in the company.
The tool also allows you to track and check the marketing campaign. In simple words, HubSpot is created to help the companies market and trade their products most suitably.
Features Comparison: HubSpot Vs Marketo
Here is the comparison:
Features of Marketo
Features of HubSpot
- HubSpot classifies each individual with similar traits in one segment which helps management to assign tasks as per the skill of those individual groups.
- It consists of a customer relationship management (CRM) record. It automatically renews the users' profiles to calculate and trace the customer engagements and journeys.
- You can make blogs, web pages, and landing pages.
- HubSpot comes with automated workflows which permit you to create a workflow and your tasks such as using e-mails and marketing campaigns would log and show up on their own.
Pricing of Marketo
The pricing structure of Marketo is as follows:
- Unlike HubSpot, Marketo does not offer any free package.
- The starting price - is $ 3,298 per month.
Pricing of HubSpot
The pricing structure of HubSpot is as follows :
- Free of cost plan with effective but limited features.
- The starter plan - $ 45 per month for service, marketing, and sales hub
- The professional plan - $ 360 per month for the service hub, $ 800 per month for the marketing hub, and, $ 450 per month for the sales hub.
- The enterprise plan- $ 1,200 per month for the service hub, $ 3200 per month for the marketing hub, and $ 1,200 per month for the sales hub.
Price verdict - HubSpot wins
As mentioned above, HubSpot offers wide options on its pricing structure. It enables you to use it free of cost as well. Whereas, Marketo is not only unable to offer a free plan but is also very expensive and gives only one pricing plan.
Quick Links:Final verdict: Marketo vs HubSpot 2022
Both Marketo and HubSpot come with various similar characteristics but some prominent differences as well. While Marketo CRM offers efficient features, it lacks many of them that HubSpot certainly provides.
Moreover, the pricing structure of HubSpot has a variety and customers of any financial standard can use it, while Marketo is not affordable for many users. Till now, it has become clear that HubSpot is a preferable option over Marketo.