Marketing Travel to Women: Traveling Solo and Loving It!

Paula Froelich, author of A Broad Abroad, knows quite a lot about traveling solo.  There are 32 million single women who traveled solo in the past year.  And when I say travel, I don’t mean going home to Mama’s or the beach.  Women are taking adventure vacations and going to exotic locales all over the world.  (Read Paula’s tips on why you should go to Egypt now.)

In fact, the average adventure traveler is not a male, but a 47-year-old female.  Fueling this travel trend is the growth in single women.  One third of all women are single “indies” - a new term for those over 27, not married, not living with a partner and without children.

So it is time for travel marketers to acknowledge this growing group of travelers.  These women are more educated, affluent, adventurous and curious about life.  They want real experiences that are intellectually stimulating.  And they would like the marketing to speak to them and their needs – not the happy empty nester couple or the nuclear family.

Read more in Paula’s great infographic.