Pinterest has grown tremendously and one of the most important advantages is the majority of people logging on with a “shopping mentality.” In fact, 32% of online shoppers have made purchasing decisions based on what they’ve seen on Pinterest. Many come to Pinterest with the intention of curating information, in advance of a sale.
Pinterest is a visual medium and can help any business that has a pictoral story to tell. It can be products, DIY ideas, inspirations, examples of installations, etc.
Here are the highlights for Pinterest Business of which you should be aware:
- As of now, there is no visible distinction between business pages and regular pages, unlike other social media sites like Facebook and Twitter. However, they will very likely offer additional analytic features.
- Pinterest has a revised terms of service for business users, now allowing commercial use of the site which had previously only been approved for personal use.
- It only takes minutes to convert a personal Pinterest site to a business site. Despite a lack of concrete feature additions, it is clear that Pinterest is working to better cater their services to businesses, and improve its reputation as a commercial-relevant form of social media. For more information, visit Pinterest’s new business site.
- Beyond the new tools, Pinterest is also launching a business microsite displaying case studies from brands like Etsy and Jetsetter, as well as best practices and guidelines for brands,