There is a lot that goes into running a new business, to the point that it can feel like getting stretched in a million different directions, but there is one aspect that doesn’t get nearly enough thought while you’re swimming through a sea of permits, loans, and plans and that is the marketing.
And if that wasn’t enough, there is the name to consider – the name of the business or brand needs to be ‘SEO friendly’ so, tools like a business name generator can be an invaluable asset since it can provide you with a unique business name that will attract more attention and rank better through search engines’ eyes.
In this guide we lay out how you can use tools like a business name generator to lay out all the plans for your business’ future. Read on for all the details.
Your Name and Target Audience
Nailing down your business’ name can be the fun part depending on the business you’re starting. If you are going for a friendly or homey demeanor for the likes of a café, for example, you can have a lot of fun with word play, local language, etc.
If your approach is to appear as professional as possible, look into connotations of industry words and pull out something that sounds good to you but at the same time is going to appeal to your potential customer base.
Either way, your name should tell everyone in a couple of words what you’re all about. Nike was the goddess of victory, hence a sports brand named after her. BareMinerals is a beauty brand, which, from the name, you can decipher goes for a stripped-down approach to healthcare with all the nutrients included.
If you’re really having trouble coming up with something, it can be useful to use a business name generator. Enter a couple of main keywords about your business or your target demographic and you will be offered a potential name.
But what is your demographic? You will need to do some market research to correctly whittle down who you are aiming for with your business. Speak to industry peers, attend conferences, read studies, and ultimately decide if you are looking to appeal to an ignored niche in the market or appeal to the usual demographic with a new twist.
Your Business Website
Your business website will be very important for the rest of your career. It is your customer’s first point of contact and first impression of your business.
Keeping your business looking professional is to do more than just look good. With users doing their research into brands to ensure that they can trust the brand, your website will do a lot of heavy lifting to ensure users that they can trust your business.
At best, a shoddy website will look unprofessional and at worst, it might look like a scam. Scammers aren’t going to put effort into a website that is designed to disappear once they have access to enough credit cards, so if your website looks like it has no effort put into it, customers will err on the side of caution and avoid it.
But missing out on potential customers can also come in the form of a glitchy website. Users are fickle and impatient beings who will not tolerate a long loading screen or a bug in the way of their buying. They’re not going to hang around and will simply find somewhere else to buy their items.
Make sure your site is free of glitches on the path from accessing the site, to choosing what they want and from that point to the checkout. You don’t want to miss out on sales because no one can actually get out the door with their payment having gone through.
Your Social Media Accounts
Social media is an invaluable source of marketing potential, but you need to do it right to stand out. Have your content ideas ready to release as your business develops.
Users are becoming aware and therefore bored of advertising. They know how to spot it in a second and swipe through. The new way to approach social media marketing is to make it entertaining enough that users won’t want to swipe through. Look at Duolingo, who have their mascot going viral for engaging in social media trends.
This is more common for smaller businesses who are willing to take a risk on the personable approach and show the character of their business, but it doesn’t have to be so controversial.
Simply making your photography of your products engaging, with lighting and effects is a good step forward, but you can also offer short-form video content that looks deeper at your business.
Have your team perform trends from social media, or post content around your products and services, like reviews, how to videos, show how they’re made, demonstrate how they can be used, etc.