Maison Martin Margiela and H&M; Celebrates Collaboration with NY Party

A few were surprised about Maison Martin Margiela for H&M collaboration; most believed that the combination was to be an expected move, especially from Margiela. For years, this French brand wanted to connect to customers who want fashion forward yet affordable wear. And the only way that MMM can capture this market if it collaborates with H&M.

Most pieces in the collection are among the best Margiela originals. They are appropriate wear for both fall and winter seasons; what with is wide collection of thick and long outerwear such as trench coats and jackets. Maison Margiela is all about unique kind of tailoring, and this is evidently seen in many ball leggings that are meant for women; as well as quirky menswear, both outer and innerwear. Shots by Sam Taylor-JohnsonIt was fashion photographer Sam Taylor-Johnson who shot the photo campaign of this premier fashion brand. The collection was a clear collaboration with high street brand H&M. However, all are avante garde Margiela pieces that still possess its signature style, but are intended to cater to the budget needs of clientele.High fashion party in dilapidated buildingThe party event of Maison Martin Margiela and H&M was held at a dilapidated building located within the downtown area of Manhattan. It was both brands’ choice for their venue to celebrate their collaboration. The insides were almost left untouched, particularly in areas where walls already peel of their paint. However, holes were done at the ceilings as a form of decoration. The dilapidated structural façade of the building and the hollow wide-area interior of the place were meant to project the deconstructed designs and look of the brand.

Big stars in attendanceEveryone – Hollywood stars, celebrities, and A-listers in New York and Paris fashion industries – who were in attendance were just at awe as they traverse the many uniquely wide and old yet spacious floors of the building.Stars such as Sarah Jessica Parker, Kanye West, and Selma Blair were all present to marvel the ingenuity of the location. Decors that are distinctly Martin Margiela, such as Trompe l'oeil art pieces, H&M-clad plaster-sheet mannequins that seem to emerge from the walls and framed pictures all contribute to the quirkiness that the vast space imbibed.Other high-profile guests include New York's who’s who in high society, DJ's that drummed up the place with their cool sounds, and top models such as Marina Linchuk, Eniko Malik, and Doutzen Kroes.. The highlight of the show was the presentation of uniquely-large, metal-hued paillettes, which was the symbol of flowing collaboration of maison martin margiela for h&m. For many, it was an out-of-this-world evening – and experience – (and don’t forget the collection) that everyone will remember for a long, long time. Finally, everyone will enjoy this MMM collection come November 15 at selected H&M shops worldwide.Image Source: Frontrowmag-DailySpots