Magnum turned 25 this year, and the ice cream company is celebrating in a very tasty and fashionable way. Fashion designer, Henry Holland has teamed up with Magnum to design a one-off 1960s-inspired dress in celebration of the ice cream brand’s birthday. A team of expert chocolatiers spent more than 100 hours perfecting the creation, which is equal to the amount of chocolate found on 833 Magnum Classic ice creams.
“I’ve never even made anything in brown, so this really is unique,” commented the designer. “The inspiration for the dress came from the first bite of a Magnum, when the chocolate cracks revealing the ice cream underneath. I wanted to create an exquisite piece covered with embellishment that reflected the cracking chocolate and the layers of outer shell and hidden center.”