Prominent local businessman William Huntress and his son-in-law, Omar Abu-Sitta, lost a bet. What the bet was over is unknown at the moment. But the stakes were high. A photo of Huntress and Abu-Sitta accompanies the headline “Don’t let erectile dysfunction affect your love life!” on a billboard in Buffalo, NY. Lamar’s local general manager, Rick Dvorak, expected an uproar, but the billboard came down after a week with little fanfare.
They could have really made this ad really sing with some appropriate pharmaceutical design spoofing. Nevertheless, it’s a fun and unusual use of our medium. They should have argued to put the ad in the newspaper though. Then no one would have seen it.
[via Buffalo News and AdFreak]
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