Photo Credits: LG Electronics (Singapore)
Get ready for some serious sound and fun because LG Electronics is turning up the volume with its latest marketing campaign, showcasing the incredible audio power and stylish design of its LG XBOOM speakers. At the heart of this campaign is the "Boom Boom Pow Festa", a music festival inspired by the iconic Black Eyed Peas track, "Boom Boom Pow." Released in 2009, this ultimate party anthem ruled the U.S. Billboard Hot 100 for 12 weeks straight, and now it's getting a fresh spin!
At Boom Boom Pow Festa, talented street performers from nine different countries (Brazil, Mexico, Peru, UK, Spain, South Africa, Türkiye, India, and Philippines) will put their own creative twist on this all-time favorite party song, delivering electrifying performances through the mighty LG XBOOM party speakers. Not only will street performers bring their energy to the stage, but rising stars like Brazil's Delacruz will also be lighting it up at famous locations such as the stunning Escadaria Selarón in Rio de Janeiro.Photo Credits: LG Electronics (Singapore)
All these epic performances will be powered by LG’s XBOOM speakers and streamed live on LG’s Global YouTube channel on October 6, 2024, at 01:00 KST. Can’t catch the live show? No worries! You can check out videos of the performances, plus behind-the-scenes footage that dives into how the artists explored the raw, powerful sound of the LG XBOOM speakers.
But the fun doesn’t stop there! LG is bringing the party to TikTok with the “Boom Boom Pow” dance challenge, inviting users to join in and show off their best moves. With creators leading the charge, everyone is encouraged to match the explosive energy of the XBOOM speakers and bring their A-game to the dance floor.
Throughout the campaign, different LG XBOOM speakers will take center stage, each boasting unique features. For example, the LG XBOOM XL9T is a tower speaker packed with dual 8-inch woofers that bring serious bass. The fun doesn’t stop with the sound—it’s also about the visuals! The Pixel LED Lighting on the speaker creates colorful light displays and syncs with the music for a next-level party vibe. Plus, you can personalize the colors and patterns with the XBOOM app.
Photo Credits: LG Electronics (Singapore)
If you’re all about taking the party outdoors, the LG XBOOM Go XG8T and XG2T are perfect companions. These portable speakers are built tough with MIL-SPEC and IP67 ratings, offering over 10 hours of playback so the fun can last all day long, no matter where you are. While these speakers aren't available in Singapore, I'm sure savvy shoppers like you can easily arrange to have them shipped from overseas.
Ready to dive into the world of powerful sound and energetic beats? Discover more about LG XBOOM and join the party at @LGGlobal!
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