Learn How To Read Twitter Analytics Like A Dummie

Read Twitter Analytics - Made Easy For You

Do you know if you tweets are really working for you? Have you ever read your Twitter Analytics? These analytics can provide you a wealth of information. From knowing how your tweets were engaged with others to knowing more about your unique audience.

Twitter analytics are a great way to know more about your audience. You can learn what they like on Twitter. It will help you to tweet better so your audience will stay engaged. You must either have Twitter Cards or used Twitter advertising to see your analytics. You may have received an offer for FREE ads when you signed up on Twitter. Take advantage of it today!

Read Tweet Analytics - Home Section

This is where you see how tweets you have made in the past 28 days. The home area shows you how many impressions your tweets received. It also shows you how many people clicked on your Twitter profile. You can also see how many mentions your tweets are receiving and how many followers you have. The analytics also show you percentages for each of these categories. You will also see a green or red arrow. Green is for doing better, red is for doing worse in the past 28 days. Furthermore you can also view your top tweet, top mention and top follower. When you scroll down you can view all of these day by day for the past 28 days. Notice you will also read your top media tweet. Your top media tweet includes your tweets with photos or videos that received the most impressions. You may remember how using images can increase your Twitterness!

Your Tweet Activity

When you read Twitter analytics this area shows your impressions. Impressions are how many times your tweets were seen by others. It also shows your engagement rate which is very important today. Engagement ranks high on all social networks. Engagement is when others respond to your tweets and when you respond back. It is what social networks should be all about, talking with others on the network. (Not screaming out your offers or just lurking around others.)

Your Twitter activity will also show your tweets links get clicks, retweets, likes and replies. Getting clicks is more related to ROI - if when they click they continue to click at your website or blog. Be sure what they click is relevant to your tweet. People do not like clicking on links to be lead to somewhere else. Not good!

Your Twitter Audience

Your audience on Twitter is key to knowing what to tweet going forward. Mine shows my followers are interested in technology followed by entrepreneurship and marketing. Have you looked to see what our audience interests are? As a result it may make you think a little more before you tweet again.

The audience area also shares your Twitter followers demographics. Read Twitter analytics to get to know your audience better so you can provide more content that they will click on.

Twitter Events

Twitter events can be cool for ecommerce and retailers. You can see what events are coming up and how you can purchase ads around them. It tells you which countries the events are popular and with their start date and duration of the event. These are something to explore when you read Twitter analytics. It can give you ideas for marketing via Twitter. This information can be used to give you ideas for future blog posts as well. Did you know National Wine Day is May 22nd? In addition you can read about unique events from throughout the world.

Conversion Tracking via Twitter

Twitter allows you to track as well by adding code to your website. In order to do this Twitter guidelines say you must have an updated privacy policy on your website. On Twitter it states: "Make sure your privacy policy is up to date. Twitter's policy requires that your website provide legally sufficient legal notice about how you are using third parties to collect website traffic data."

Check out the tips below to help you easily read Twitter analytics today! There are some bonus tips to kick your Twitterness up a notch.

Do you read Twitter Analytics to see if your tweets are being engaged with and clicked on? What do you like or dislike about the Twitter analytics function?

I'd love to know more in the comments below.

Top image via Virtual Bren.