Stepping foot into a brand new year, every business and website owner wishes have the best results both in terms of performance and earnings. Over the years online businesses have tried numerous strategies and methods to ensure the maximum outreach of their business and connectivity with their customers.
Not just that, businesses these days primarily aim at converting customers into potential buyers to obtain that additional stream of revenue. And the most successful method for this making happen is Web Push Notifications. So this post is a quick and comprehensive guide from which you can find answers to essential questions like:
- What are Push Notifications?
- How Push Notifications Ads work?
- Why should you use Push Notifications Ads?
Once you have found your answers to all these questions, we will finally tell you which are the Best Push Notification Ad networks of 2019, so that you can choose the perfect one for your business and make your 2019 more profitable and fruitful.
What are Push Notification Ads? {Latest} Best Top Push Notification Ad Networks 2019 (200% ROI)
A Web Push notification or simply Push Notification in the simplest of words is an alert message with an icon of the notifying brand or publisher that appears in your client's browser or a mobile device. Whenever a publisher/brand launches or publishes a new update, feature, product, service or some exclusive offer, the customers who have agreed to receive push notifications will get instantly notified about it.
Push notifications show ads to users on an ongoing basis once a user or subscriber allows to receiving push notifications from your website.
It has a major advantage that people quite knowingly agree to receive push notifications after subscribing to a website's notifications.
Whenever a customer allows receiving push notifications, it implies that they are showing instant interest in your brand and are potential conversions that are most likely to purchase your product or service whenever they get a push notification about it.
Emergence & rising popularity
Push notifications are the most favourably app driven and are considered the most economical and cost-effective ways of boosting the outreach and conversion rate of your business. Businesses can send out push notification messages through an app to communicate with their users to either update them about an offer or notify them about an exclusive product launch, etc.
Push notifications are designed to be mobile responsive and almost all modern web browsers today support push notification and the same is replicated for desktop and laptops. This enables customers and subscribers to get valuable notifications from their brands anywhere anytime, on the go. Push notification can deliver great results if you can reach out to the right audience. Plus it is very lucrative both for the publisher and the ad network.
Apart from this, push notifications are extremely prompt and the customer gets notified INSTANTLY about the update. These are much quicker than the conventional email notifications.
These are the biggest reasons contributing to the huge emergence of a wide number of push notification networks and their rapidly growing popularity in the internet industry, over the past 2-3 years.
Types of Push Notifications
There are primarily 3 types of push notifications that are actively used in today's internet oriented businesses:
These are the rectangular framework containing various messages that appear at the top of the screen, which is called the "screen curtain".
These are the most commonly seen form where a little notification pops up in the corner of the display even if the browser is minimized.
Rich push notifications that feature additional elements that are not usually shown in the previous 2 forms, like a big picture, video, audio and a functional button as a complement to these components.
How Push Notification Ads Work?
Now that you know what Push notifications are and why they are so lucrative for publishers and online businesses, let us take a closer look at how push notification ads work.
Let us assume that you own an online clothing store and are encountering average traffic of 100,000 visitors per day and your subscription rate is 3%. Subscription rate is the percentage of website visitors who subscribe to your website. This means that in this case you are essentially getting 3000 subscribers a day. So in 100 months, you will be reaching close to 300,000 push subscribers with this rate. This is obviously a rough estimate since there would be some subscribers who would be unsubscribing to your website too.
Now let us further assume the following points. (Read carefully and understand)
- Suppose you reach your first 300,000 subscribers in around 120 days.
- Assuming that the CPM rate for your ad campaign is 10 cents and your ad network sends one ad every day to these users.
- So, if you have 300,000 subscribers, you will be making $30 a day in lifetime revenue.
- Your respective ad network would also be making $30 a day in lifetime revenue only from you if it takes a cut of 50% of the earnings.
As a result of these facts, a growing number of push monetization ad networks have to pop into the scene every now and then. Now, let us take a look at some of the major benefits of push notification networks for advertisers and publishers.
Why should you use Push Notification Ads?
As mentioned earlier, Web push notifications have become THE MOST successful way of increasing your outreach, increasing user engagement and boosting your brand's conversion rate. These are considered to be extremely user-friendly, targeted, and relevant, containing vital information that they need when they need it.
You can also use them to create desire in your products, encourage them to finish a task and create highly-targeted campaigns that you, your users and advertisers will love. Push notifications actually work really effectively to help you increase your Website Revenue from display, video, native, and push ads.
Perhaps the biggest benefit of using push notification ads for monetization is that they offer lifetime revenue for publishers as compared with other advertising formats that usually offer short-term revenues. You as a publisher should first mainly focus on building a reliable user base who responds to the push notifications they receive. You can just stop worrying about it once you've achieved the desired volume of subscribers, but you will continue to receive earnings from it.
Earn higher revenues with a reliable and responsive user base
Revenues earned from Push notifications are considered to be lifetime revenues, plus the ads are either sold on CPMs or CPC basis. A large percentage of your users may simply close the notification without even seeing it, thus fetching no value to the advertiser and the entire ecosystem. So to counter this, you need to generate a good user base that effectively responds to push notifications.
However, do keep in mind that this is not something that will happen in a day or two or even a week. You will need to give 6 months of time for the user base to build up and see incremental ad revenue piling up from it. Your focus should be to reach at least close to 10k visitors if push monetization is your objective.
3 important tips
Before we finally get on with the list of best push notification ad networks of 2019, let us give you a quick rundown through some important tips you should know for monetizing your Traffic with Push Notification Ads.
- Push notification ad networks can either pay you a lifetime on revenue share based on add impressions or flat subscriber rate.
- Most of the ad networks run on a black box while others offer flat subscriber rate based on audience data. The black box technology is used because publishers have very limited idea of the transactions that happen behind the scene.
- Please be completely aware that Web push notifications are not enabled on iOS device. This straight away implies that if you have a significant amount of traffic coming from iOS users, you can't monetize them through push notifications.
Best Push Notification Ad Networks for 2019: Detailed Review
Since push notifications are the hottest and happening tools of boosting conversion rates and the overall profit of a brand, numerous push notification ad networks have been developed and launched over the last 2 years that are competing for head to head with one another to stand out as the best. If you simply even search for the keyword " Web Push notification" or " Push notification ad network " on Google, you'll be handed a buffet of over hundreds of ad platforms and networks that provide these services to publishers and advertisers.
Of course, you as a customer have the liberty to go for any ad network that suits your requirements, BUT it is extremely important to note that not every ad network is designed for every business.
Be it a social networking site, an online clothing brand, or even an online education service, every business has different characteristics and targets different sections of the audience. In short, every business has its own niche, so naturally, push notification networks also target specific niches instead of going all out for everyone!
Hence you should be utmost careful and sensible in choosing a push notification ad network for your brand. To make your work a little easier, we have listed down names of some of the best push notification ad networks for 2019 that can increase your outreach, subscription rate, conversion rate and bring you additional revenue. Meanwhile, we hope that you find your ideal network and successfully get started with push notification ads for an additional revenue stream.
**Please note that this is not a ranking list, neither is this a sponsored post to promote any particular network. We have researched and mentioned some descriptions and key metrics you should focus on before choosing the push notification ad network.Ad-Maven is one of that top Push Notification Ad Network and a self-serve platform that possesses over 25 years of experience and owing to its cutting-edge optimization technology pays you a good margin more than any other network.
Registering and signing up to Ad-Maven is quick and easy, so much so that everything including picking your preferred monetization, copying a piece of code and implementing on your website, will be done in over 5 minutes, after which, you can begin to monetize your website.
iZooto offers cost effective web push notification tools to helps publishers with audience building and driving user engagement. iZooto is the second largest push notification platform in the world with over 15,000 marketers use iZooto to push over 10 billion notifications a month.
iZooto primarily focuses on helping publishers own their audience and invest in building their media assets. It allows publishers to monetize their websites using native content ads by simply tapping into web push notifications for driving traffic. Native content ads served on push notifications attract CTR's up to 2% - 3%, unlike the conventional display ads.
iZooto offers an incremental source of revenue from push notification ads by enabling publishers to generate 15-20% of their traffic using push notifications and consequently increasing their overall revenue by 15%.
Facts & Features- Clean native and contextual ads
- Robust product that can help you increase website traffic
- Recommended for all websites
- Higher revenue potential than competitors
Developed in 2017, Push Monetization is a rapidly growing push notification software that allows advertisers to send push notifications to their users and provides publishers with an additional revenue stream from it with the help of superior targeting by allowing users and subscribers to become potential customers with just one single click or tap on the screen, consequently offering better ROI.
Their services are supported on all Push-Enabled Browsers like
Push Monetization boasts of a massive outreach having reached over 22784116 customers and having sent over 150,000,000 monthly notifications. It has an untapped inventory and unique monetization solution, making it one of the best in the industry.
You can target your desired audience by country, city, state, device, OS, browser, and many other categories. The best performing websites that use Push Monetization for push notifications include torrent, Music MP3, movie streaming, Anime, Picture sharing sites, etc.
Facts & Features- Relatively newer push notification ad network
- Incremental monetization stream for publishers
- Easy to get started
- Calculates user lifetime value
Propeller Ads is one of the most successful names in the ad networking industry promising 100% of international traffic and highest possible CPM. The network is CPM based unlike AdSense and it outsmarts all other networks by offering a very large variety of ad products.
Propeller Ads offers a good amount of options and no matter which website or niche you are it, the platform will provide you with a product. Propeller Ads can work really efficiently for you and be a good monetization solution for you if you have a good volume of social or direct traffic.
Facts & Features- Good CPM rates for push notification ads.
- Lifetime incremental revenue from your ads
- Popular ad network used by thousands of active publishers across the globe.
Megapu.sh is one of the newest ad networks in the internet industry and perhaps the very first ad network that allows you to send ads with push notifications.
Megapu.sh is the perfect solution for you in case you are an affiliate marketer and are constantly looking for creative and effective ways to optimize your campaigns. This network provides more control over your ad campaigns and is a great tool to engage readers and drive new people to your site.
Richpush offers very high conversion rates and advanced targeting and is considered one of the best push notification ad network because almost all niches show good performance under this network, whether shopping, health, education, gambling, finance, crypto, app installs, etc.
Ad Machine is one of the bests and most preferred networks that offer push notification services to publishers and has delivered over 3,00,000 conversions till date. The network gets traffic from all the popularly used mobile platforms like iOS, Android, Windows and Mac OS.
They have an intuitive UI and offer some of the best in class features like quick moderation of ads, multi-network advertising, traffic filtering, auto-optimization of campaigns, fast onboarding, real-time reporting, advanced targeting, performance tracking and more. They have been globally commended by users and experts as to providing faster and better conversions, with up to 300% ROI to offer.
Ezmob is a mobile advertising company that helps you set up campaigns using self-serve interface by allowing you to purchase mobile traffic and ultimately leverage the true power of real-time bidding. You have complete control over your ad campaigns and are allowed to spend your advertising dollars more efficiently, making faster decisions and wasting less time.
Ezmob would get you traffic from over 160 countries ensuring almost unlimited reach and also offer a neatly organized self-serve dashboard lets you have better control over your campaigns, plus you could even choose one of their highly skilled managers to do that for you.
Adsterra comes as one of the top names when people consider popularity and scale. The network has a massive reach serving over 10 billion impressions per month plus services covering more than 190 countries. They mainly runs campaigns from affiliates and advertisers who are looking to maximize their app downloads.
Airpush is one of the largest mobile ad platforms with over 120,000 apps using its Software Development Kit. The platform provides the most advanced targeting and optimization technology and has a wide range of ad formats to choose from including Push Ads, Overlay Ads, Video Ads, Rich Media Ads and more.
Airpush has provided great results to thousands of internet businesses by powering some of the most successful mobile campaigns that of some of the most iconic brands includes Amazon.com, Toyota, Coca-Cola and more.
Hilltopads is a top performing global advertising platform with international ad serving and a global network that primarily aims at helping online business and growth of advertisers, webmasters and ad networks enhance their conversions and revenues. The platform offers one of the best converting offers and high eCPMs, thus guaranteeing the making of big money from websites and monetization of web traffic. HilltopAds offers a good amount of options for ad formats and strives to maintain the good ad quality.
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The Verdict: Which is the Best Push Ad Network of 2019??
Now that you know what Push notifications are and why they are so lucrative for publishers and online businesses, the best ones are always hard to decide out of the good ones. Different business may need different ad networks.
While iZoto is a cost-effective and second largest ad network in the world whereas Push Monetization is a rapidly growing push notification software that allows advertisers to send push notifications to their users and provides publishers with an additional revenue stream.
Propeller Ads and Richpush are the best when it comes to higher conversion rates, Airpush and Ezmob offers the best mobile-friendly ads.
On a final note, I would say that push notification ad networks can either pay you a lifetime on revenue share based on add impressions or flat subscriber rate. You can watch your needs and choose the right Ad network for you. This was my list of Best Push Notification Ad Networks of 2019.