Lands’ End Friends & Family Sale: My Picks

By Wardrobeoxygen

If there's ever been a best time to shop Lands' End it's right now. They excel in spring and summer fashion and gear. Even better, their Friends & Family sale started with 40% off full price purchases with promo code FAMILY and PIN 6894. I've been a fan of Lands' End for years; they do classic style well along with good quality and a nice size range. This sale is so worth it, I decided to dedicate a post and search the Lands' End site for the best products for you!

Must Buy - Lands' End Swimwear

I've raved about Lands' End swimwear before. The size range, the quality, the options for cup sizes and mastectomies and the variety of swim bottoms for your level of comfort and activity... I have Lands' End swimwear that is a decade old and still looks great and performs well. As I've mentioned in other blog posts, no need to buy your swim top and bottom from the same retailer. Most are the same fabric and mix and match with ease. Lands' End has the best variety of swim bottoms with regular, petite, long, and plus sizes (up to 26) but also such a great mix of lengths, fits, and needs for modesty, comfort, and activity. For tops, Lands' End has the best mix of necklines, cup styles, cup sizes, and fits for different activities and needs. I'm also a fan of their one-piece suits which are chic, stylish, timeless, and high quality. As an FYI for my links below, I focus on pieces that will work now and summers from now. I am not linking to clearance pieces since the size range is limited, and no textured pieces because they usually only work best with other textured pieces from the same year and collection. However, if you're looking for a specific size or color it's worth it to visit Lands' End and use their filters as there are so many available that I haven't shared!

Lands' End Swim Bottoms: My Picks

  • I love the idea of a true swim short; fabric that can handle getting wet, but also a style that works for street style. Great for kayaking, paddle boarding, snorkeling, canoeing, or just having more coverage at the pool or beach. Style with a bikini top, a tankini, or a rashguard. No need to match, the trend this season is mixing and matching of patterns and colors so treat it more like an outfit where you'd pair a floral with stripes, a pastel with navy, a bold color with black, or any combination that makes you happy. Coverage has finally become cool, so wear what makes you feel comfortable and have fun in the sun!
  • If you prefer the look of a swim skirt, Lands' End makes ones that are classically chic, not frumpy that come in a variety of lengths, silhouettes, and with different features. They too are easy to pair with a pullover and sandals to leave the beach and head to the cafe and provide a retro-chic effect with coverage.
  • Lands' End makes traditional swim bottoms in a variety of styles and they're great quality (I have several that are years old and still fit and look great).

    Lands' End Swim Tops: My Picks

I didn't share one-piece suits, but do know they have several styles that are quite gorgeous, practical, and timeless. Click here to see all their options! For reference, this is my Lands' End Tugless swimsuit review.

Lands' End Rash Guards and Swim Coverups: My Picks

I love that rash guards are now stylish. It's easy to find a variety of prints and styles and no one looks twice if you're wearing one for modesty, sun protection (Lands' End rash guards are UPF 50), or to have fun in the surf. But don't keep rash guards like these just for the water; the prints and silhouettes make them wearable for other casual activities!

A good coverup can add style, comfort, sun protection, modesty, and make it easy to head to the snack bar or a beachside cafe at lunch. Lands' End has great styles that are quick drying and can also do double duty as a casual summer dress.


Must Buy: Lands' End Beachwear

Towels, and water shoes, and totes oh my! If you've been reading for a while and follow me on Instagram, you know our family LOVES Lands' End beach towels. I have some over a decade old that are still thick and soft with saturated color. And my favorite beach (and farmer's market and Whole Foods and dry cleaning and taking food to a friend's potluck and camping) tote is from Lands' End. Below I'm sharing what I actually own and can personally recommend.

  • We have this rugby striped beach towel in two colors, and we have both of them monogrammed (because why not?). If you're thinking of a bridal shower gift, a pair of these towels would be a nice one!
  • We have a previous year version of this reversible towel and find it plush and richly colored. Yep, it's also monogrammed!
  • I love their canvas totes. They're a nice weight with straps long enough to go over your shoulders even if it's stuffed to the gills. While we have a few in different sizes, our XL one with the zip top gets used the most (and it too is personalized with our last name). That's the bag I mentioned that is used EVERYWHERE. And this is also a great gift for a grad, a bride-to-be, or even a parent-to-be (use it as the gift bag and fill it with beach towels and honeymoon supplies, dorm room essentials, or baby necessities).
  • This insulated tote is amazing. It's stylish enough to be used as a regular bag. Take it to the market to hold frozen foods, use it for your lunch at work, it's great for wine festivals and outdoor concerts when you can bring your own food. No need to keep it just for cold stuff, I've used it as a regular tote too!

I love a water shoe that looks like a normal shoe. They're great for the beach where you want to keep the sand out, your feet comfortable on the bottom of the ocean, but also want to walk up to the boardwalk. I wear them when we go canoeing or kayaking because I don't need to change when we go somewhere after for lunch.

Must Buy: Lands' End Bags and Luggage

Lands' End makes fantastic luggage and stands behind their quality and durability. I have bags decades old that still look and work great, and newer bags of just as great quality.

  • I don't personally own this weekender duffle, but a friend does and she loves it. It has a sleeve on the back to slip it over the handle of a suitcase, a structured bottom, and a waxed finish so it doesn't get grody quickly. Though to be honest, this is the kind of bag that looks awesome as it gets dinged and smudged with use.
  • This year Emerson got this Lands' End backpack for school. As a 4th grader, the bag gets a beating with a ton of weight, gross things that ferment inside requiring a washing, getting dropped and dragged and more. The bag seriously looks like new and the school year is almost over. It's not just for school, it's a perfect size for a weekend camping, sleepovers, and other activities. If you have kids, this is a great time to get these bags at an awesome price for next school year.
  • I adore the Seagoing line from Lands' End. It's retro cool and feels super fresh. I'm partial to the duffle and the signal flag backpack!

Must Buy: Lands' End Dresses

I have Lands' End dresses in my closet that are older than Emerson. I still wear them, and each time I wear them I get compliments. How many pieces in your closet can tell the same tale?

  • Their banded waist fit and flare dress is perennially chic and so versatile. Dress it up, wear it with sandals, style it with booties and a denim jacket, take it on travel, even throw it over your bathing suit. Stuff it in a bag, throw it in the dryer, it can take it and still look polished enough for work on Monday.
  • This is essentially the same dress but in a maxi length. I used to have this dress and LOVED it. My sister and several friends also own it and love it and it wears well year after year.

I love their elbow sleeve ponte dress and have owned a couple over the years. It looks polished, works year round, can dress up and down, and it has pockets!

Clearly, this isn't all that is great at Lands' End. I wanted to concentrate on what I know best, pieces I've worn or owned or I know people who have it. If you take advantage of this sale, do let me know in the comments. And if you have a Lands' End favorite not mentioned share that as well!