Lacoste, catching on to a similar theme to our mates over at the Simple Pickup, have launched a killer campaign about putting your balls on the line to risk it all to win at this game of life. The film directed by Seb Edwards shows that whatever you do in life, it will take confidence and courage to make the leap, beautifully. It kind of reminds me of @GSElevator”s tweet “A guy came up to me at the gym and asked me what event I was training so hard for. Life, motherf*cker.” Life is a Beautiful Sport.