L’Oreal Paris ”Because I’m Worth It” Awards. L’Oreal Paris announces the start of the Eighth Annual Women Of Worth Awards, millions of women across the country are making extraordinary differences in their communities every day. L’Oreal Paris believes these women should be celebrated and is committed to doing so through its signature Women of Worth program. Now in its eighth year, the program has honored 70 inspiring women for their selfless dedication to volunteerism and charitable efforts. This year, L’Oreal Paris is partnering with brand spokesperson Lea Michele to help select ten inspiring women to join the 2013 Women of Worth roster.
L’Oreal Paris “Because I’m Worth It” Awards
THE INSPIRATION BEHIND WOMEN OF WORTH
More than 40 years ago, L’Oreal Paris’ iconic brand philosophy “Because I’m Worth It” was launched to celebrate a woman’s worth and self-esteem. This signature phrase came to life eight years ago in a new way when L’Oreal Paris established Women Of Worth – a program that honors everyday women who are passionate about making an extraordinary difference in their communities. The program seeks nominees who embody this philosophy through their commitment to a variety of social causes.
“The iconic ‘Because I’m Worth It’ tagline was written by a fearless, passionate woman with a creative, independent vision,” said L’Oreal Paris President Karen T. Fondu. “Our past Women Of Worth honorees also share a unique vision for improving lives and communities across the country. I am excited to once again identify and honor ten exceptional women and be inspired by their stories.”
NOMINATING A WOMAN OF WORTH
The Women Of Worth nomination period is now open and runs through June 14, 2013. New this year, nominations will be organized into five groups by decades, recognizing women across a wide range of ages: 18-29 year olds, 30-39 year olds, 40-49 year olds, 50-59 year olds and 60+ year olds. Two winners will be chosen from each age group.
“Women Of Worth honorees show us what’s possible when we take that first simple step to help a neighbor in need,” said Michelle Nunn, CEO of Points of Light, the largest organization in the world dedicated to volunteer service and L’Oreal Paris’ long-standing nonprofit partner in the Women Of Worth Awards. “That step – and these women – inspire us to do more.”
Visit WomenOfWorth.com to nominate yourself or a woman in your life who has a passion for volunteerism.
THE RECOGNITION
Ten honorees will be selected by a private panel of judges, with each woman receiving $10,000 for her charitable cause. Following this announcement, the public will be invited to vote online for the woman they find most inspiring. This woman will be named the 2013 National Honoree and will receive an additional $25,000 for her charity. All ten honorees will be recognized at a star-studded awards ceremony and dinner hosted by L’Oreal Paris in New York City this December.
For more information on the Women Of Worth Program, nomination applications, and the inspiring stories of past honorees, please visit WomenOfWorth.com.