In this year dominated by news on the coronavirus and its influence on the world economy (as well as on health), it is undeniable that the articles of Forbes dedicated to the millionaires have passed slightly behind. Yet one of the most prestigious economic magazines in the world, whose covers are undeniably a point of arrival for any person doing business, today decided to publish a sensational scoop on Kylie Jenner: the beauty mogul of the Kardashian family, in fact, not only would not be billionaire but above all he would have rigged the books related to his business.
The investigation, long and complex (you can find it here in Italian: https://forbes.it/2020/06/02/kylie-jenner-non-e-piu-miliardaria-e-forse-non-lo-e- never-been /), basically came to the conclusion, in a nutshell, that Kylie Jenner has assets of less than $ 900 million, based on the 320 million deriving from the sale of part of her brand (held however by a trust founded by Kriss Jenner) and the "expected" earnings, which, however, also seem to be overestimated.
From what you learn from Forbes, if the economic data presented by the Jenner to the press (first of all to the magazine that then granted the cover) to obtain visibility and authoritativeness, were true, the brand of the rampard of the Kardashian house would have lost 62% of its turnover between 2016 and 2018.
An economic and financial meltdown difficult to justify if not through a single explanation: the numbers presented to the press in 2016, to crown Kylie as the undisputed queen of beauty, were not real.
An example that applies to everything: the Jenner-Kardashian family in 2016 had presented accounting books that certified revenues of 360 million. Coty, the group that took over Kylie Cosmetics, for 2018 estimated revenues of 177 million even up 40% on the previous year.
If any of these numbers were confirmed we would face a real scandal that could raise many doubts about the "bubble" methods of the Kardashian family that seems to have used the old, but very functional, strategy of self-fulfilling prophecy: if I make believe that I am rich, I will become rich.
Currently the Kardashian family, faced with the Forbes accusations, has written a letter to the editorial staff stating that: "The accusations that the Jenners, and / or their accountants, have falsified the tax returns and lied about the 2016 revenue in the last four years, they are absolutely false. "
We just have to wait for new developments.