I’m not sure that it ranks as high as pictures of baby animals, meme-based quizzes, “infotainment” listicles, or Kim Kardashian’s prodigious rump, but Kurt Vonnegut’s very name seems to have become a powerful form of clickbait in the twenty-first century. Judging from my own Facebook feed, there must be weekly (if not almost daily) blog posts or internet articles citing the wit and wisdom of the great Hoosier novelist. Vonnegut’s birthday on November 11 – serendipitously, it coincides with Armistice Day, otherwise known as Remembrance Day, but in the United States (and to Vonnegut’s dismay) it is now called Veteran’s Day – occasioned another wave of links crashing upon my social media screens, including this one, bizarrely titled “So It Goes: A Life of Guidance from Kurt Vonnegut in 11 Quotes.” As with other such worshipful pieces, all of the quotations are taken completely out of context, but errant web-surfers apparently find his words all the more meaningful, inspiring, or “guiding” for their being context-less. It matters little that Vonnegut was writer who consistently lamented the loss of memory and who derogated the false promise of an afterlife, particularly when he is being memorialized on the internet in such a way as to reinforce the memory-loss and to celebrate immortality. More than seven years after his death and more than 45 years after the publication of his most famous novel, Vonnegut lives a vibrant, seemingly eternal life as a ghostly but wise internet presence. Hi ho!
Like any writer, of course, Vonnegut craved an audience. He wanted to be taken seriously, perhaps more than ever when he was joking. But what he has mostly received from his many fans in the internet age is adulation, adoration, and even various forms of tribal worship. The website of The Kurt Vonnegut Memorial Library, a marvelous shrine in the novelist’s erstwhile hometown Indianapolis, features photographs of Vonnegut-inspired tattoos, emblazoned into the flesh of his zealous acolytes, for instance. Not that there’s anything wrong with that, naturally, but it’s hard to imagine the Brooks Brothers suit-clad Vonnegut rushing out to get Mark Twain quips permanently inscribed on his shoulder blades. In what must be a cosmic joke on the order of some of Vonnegut’s best science fiction, then, we find that the imaginative creator of the false faith of Bokononism, a practical religion based exclusively upon lies, has become an internet prophet and truth-teller of the new millennium.
Vonnegut’s distinctive voice has a lot to do with his near-deification by fans today. He is not only an admired writer, but somehow a friend and counselor to his readers. All of Vonnegut’s novels – and, arguably, all of his nonfiction too – have fictional narrators, although some of those narrators present themselves as “Kurt Vonnegut.” But few authors have had their various narrative voices in works of fiction more closely associated with the biographical person who created them than Vonnegut. In my own view, this identification of author and narrator in the texts is a ruse, a good one, in fact, a real knee-slapper. It is not only that the character of Vonnegut’s narrating personae do not always neatly align with the facts of Vonnegut’s own life. It is also that Vonnegut himself warns us not to believe such narrators. For example, in his excellent 1961 novel Mother Night (re-released in 1966), a persona named “Kurt Vonnegut, Jr.,” posing as the editor of the memoirs of the playwright Howard W. Campbell, Jr., offers the following caveat to the reader:
To say that he was a writer is to say that the demands of art alone were enough to make him lie, and to lie without seeing any harm in it. To say that he was a playwright is to offer an even harsher warning to the reader, for no one is a better liar than a man who has warped lives and passions onto something as grotesquely artificial as the stage.
Vonnegut, who was himself also a playwright, is certainly attuned to the usefulness of lying in the creation of the work of art; whether his multitudes of internet fans are as aware of this pragmatic use of falsehoods is a different question. Hence, once again, we encounter the cosmic irony of readers’ taking him at his word. (And, yes, I am aware of the irony involved in my citing Vonnegut as an authority while arguing that we ought not take Vonnegut’s own words too seriously.) But, then, Bokonon insisted that Bokononism was nothing but lies, and that stopped no one from becoming devoted followers, with boko-maru and aspirin being the most potent medicine for what ails us, after all. If anyone were to preach against taking Vonnegut’s writings and speeches too seriously, surely it would be Vonnegut himself.
Listen: In May 2008, just over a year after the author’s death, I was one of a group of scholars who met to form the Kurt Vonnegut Society. Susan Farrell deserves the lion’s share of the credit for organizing everything, and the event included the participation of Marc Leeds, Rodney Allen, and Charles Shields, among others. As the Society’s vice-president, I took responsibility for drafting the Charter, which specified that the Kurt Vonnegut Society was “formed for two principal purposes”:
(1) to promote the scholarly and critical study of Vonnegut’s work; and
(2) to provide a forum for students and scholars to share research and ideas.
This was clearly not intended to be a fan club, and Vonnegut certainly didn’t lack for fans. In fact, Vonnegut didn’t really lack for scholars either, but it is true that, at the time, there was one glaring omission within any scholarly body of work on the author. Shields’s presence at the foundational event was, in part, an acknowledgement of this lacuna. Prior to the publication of his And So It Goes: Kurt Vonnegut, a Life, in 2011, there had never been a full-length biography of the writer, and Shields’s remains the only proper biography to this day. Although Vonnegut had received all sorts of critical and popular attention, the publication of Shields’s thorough and well-researched biography provided evidence beyond a shadow of a doubt that Vonnegut is a writer worth taking seriously.
Although I am happy that Vonnegut enthusiasts share their enthusiasm with the rest of the world, I feel that legacy of Vonnegut the man, the artist, the writer, the curmudgeon, the avuncular observer, the acerbic social critic, and the all-around bon vivant would be better served if he were spared the whole clickbait scene. In that world, Vonnegut inevitably becomes not only a part, but an agent of everything he despised about the authentic fakery of postmodern American civilization. I think Vonnegut would have preferred the satire of ClickHole, a site created by the satirists from The Onion as a send up of BuzzFeed, the Huffington Post, and other clickbaiters in order to lampoon such material. But, as with the fake news of Jon Stewart, Stephen Colbert, or The Onion itself, sometimes the spoof seems more real than the genuine article.
Perhaps Vonnegut is in good company? Even masterpieces, if properly advertised and given the right headline, can become clickbait-worthy reads, and maybe more academic researchers will take their cue from these media. In that event, Vonnegut’s popularity on the web and his enhanced profile in academic literary studies will find common ground in a click-based culture, something right out of a Kilgore Trout novel, come to think of it. Taking Vonnegut seriously, it seems, requires that we not take him too seriously. And vice-versa.
© 2014 Robert T. Tally Jr.
Robert T. Tally Jr. is an associate professor of English at Texas State University. His books include Fredric Jameson: The Project of Dialectical Criticism; Poe and the Subversion of American Literature; Spatiality (The New Critical Idiom); Utopia in the Age of Globalization; Kurt Vonnegut and the American Novel; Melville, Mapping and Globalization; and, as editor, Geocritical Explorations; Kurt Vonnegut: Critical Insights; Literary Cartographies; and The Geocritical Legacies of Edward W. Said. Tally is also the general editor of Geocriticism and Spatial Literary Studies, a Palgrave Macmillan book series.