Yesterday we reported on the arrival of Krispy Kreme donuts to Moscow and if the chain is anywhere near successful as their operations in China, starting today Russians will be able to ingest donuts soaked in cooking oil for breakfast each morning.
The first of several in Russia’s capital will be located on the newly converted pedestrian walkway just off Red Square at Nikolai Street (Никольской, 4/5). The grand opening is tomorrow morning at 9:00 (12 September) and the first person in line will receive a year’s supply of donuts and the next forty in line will receive a six month supply.
The Winston-Salem-based Krispy Kreme (NYSE: KKD) company has licensed the concept for forty stores in the Moscow region to LLC Doughnuts Cafe owned by Russian businessman Arkady Novikov. Read more about Novikov here.