Have you started a new business and need strong digital marketing to sell your products? Or are you a mind filled with bold, innovative ideas, eager to share them with the world? Or perhaps you want to blog as well as carry out an online business, and need a platform where you can do both? Do you need better landing pages to increase your outreach?
If you answer 'yes' to any of the above questions, you might already be a WordPress user and might have considered using Kajabi. Confused whether switching is a good option or not? Relax, we've got you!
Here I'll be reviewing the differences between Kajabi Vs WordPress, step by step. At the end of which you will be ready to choose the right app to conduct your online business.
So, let's begin the comparison between Kajabi Vs WordPress.
Well, Kajabi is an exceptional content marketing program especially targeting small and medium businesses. Although a fairly newer platform, Kajabi was created to overcome the drawbacks of WordPress. Created to deal with the difficulties of WordPress, Kajabi is a platform where you can not only create your course but also promote and sell them- all on a single website! Although many people find 'putting all eggs in a single basket' risky actually, it is hassle-free. Moreover, with Kajabi, you are secure as their excellent customer care service has always got your back!
Kajabi started with creating a website on WordPress using multiple plugins, but they soon got tired of it. The coders in them then came up with a platform that enabled them to integrate and create a website, which ultimately allowed them to achieve what they aimed for
WordPress Overview
WordPress.com is a well-established platform to start your blogging career. WordPress is user-friendly as any beginner can start writing on it and working with the Interface. I personally started by publishing blogs online on WordPress. But when I decided to sell products online, WordPress got trickier by the day as I had to add a new plugin for every function. This is exactly what made me try out Kajabi. But, if you are a person only looking for a platform to publish blog posts, WordPress is the app for you.
When you compare the setup process between Kajabi and WordPress, Kajabi stands out. With Kajabi, you begin with paying $100-$150/ month, depending on the discounts available at the time. Or if you have started with the one-month free trial, you directly reach the backend, which displays different tabs for each section.
You are offered six themes for your website, which are absolutely free. Even though they get the job done, the designs are quite basic and unsatisfactory, leaving you wanting more. Here you'll have to buy more themes to customize your page as per your needs.
You need absolutely no custom coding and hence, you save a lot of bucks.
While starting with WordPress.com, you will first need a hosting platform, after which, you install WordPress. You can choose from BlueHost, HostGator, or any other hosting platform you prefer. We recommend the GrowBig plan from Siteground. Next, you need to buy a theme for your website. WordPress offers a wide assortment of themes, ranging from $0 to $1000, to choose from. Now you need to install the theme. You aren't exactly techno-savvy and don't know how to do this? You hire a developer. Oh no! You have already surpassed the money invested per month in Kajabi!
Even after all this, if you are dead set on using WordPress, and are considering setting up a course, you'll need to pay for a multitude of apps like Teachable, Thinkific, etc. This can cost from $30 up to $100 per month. Then you will need to link all of this to WordPress. But, you're not done yet, after a plethora of plugins, tedious coding and investing thousands of dollars, your site isn't even ready yet!
Despite everything, if you are able to muster the patience to run a WordPress site, all you need is a new update and your entire work comes crashing down! You better keep another paycheck ready for your developer!
Well, Kajabi has all functions fully integrated into its backend, which you can choose from as per your need. The only plugin which Kajabi requires is LightWidget or Instagram. You need to install this if you want your Instagram page to be shown on your website. For everything else, Kajabi has got you covered. With Kajabi, you can expand your business in a hassle-free way!
On the other hand, for WordPress, there is a long list of plugins to choose from.
- Course Plugin: starting at $30+/ month, this plugin helps you set up your online course.
- Contact and Capture form plugin: the basic version is free but you'll have to pay for the pro version
- Woocommerce and eCommerce: this too is essentially for free but some versions might cost you a couple of bucks as per your needs
- Woocommerce plugins: costing up to $200 per annum, Kajabi too, doesn't support an automatic fulfillment of an eCommerce store, but there are various other ways to deal with it
- Funnel, Landing Page Plugin: Lead Pages or Clickfunnels are good options costing above $25/month, unless, you know how to code your websites.
With such a baffling number of plugins, WordPress becomes really complicated for a layman to use. You'll not only need to pay for the plugins but also the developer you hire to get your work done. Despite everything, there is the constant worry of your pages crashing with the next update!
Kajabi Vs WordPress- SEO- Friendly
SEO or Search Engine Optimization is vital for running an online business. With Kajabi performing SEO for your blog is easy as a pie! There is a section for entering SEO information below the space where you enter the content for your blog. Although many customers have had different opinions about the ease of SEO in Kajabi, it has a lot more to offer hen compared to WordPress.
Another area where WordPress lacks is SEO. It doesn't have an option to add SEO information directly in its backend. Albeit, WordPress does have selective themes which give you an SEO section. This might add-up to your net expenditure on maintaining a web page.
It allows you to easily upload a video of up to 4GB without any special plugin. Along with this, you can sync YouTube and Facebook videos without needing a plugin.
Uploading any kind of video gets tricky when it comes to WordPress as it needs a series of complicated coding. On the other hand, YouTube or Facebook videos need another PLUGIN!
Kajabi Vs WordPress- Expanding Beyond Core Functionality
With Kajabi on the other hand, you can't expand beyond the core values of the platform. Although, the functions it offers cover almost everything. These include building a website, landing pages, sales funnel, membership sites, online courses, blogs, quizzes, forms, analytics of the website, etc. Their new improved update offers spectacular features for an email response and CRM.
This is where the plugins used in WordPress act as a boon. In this city of plugins, you can build whatever your heart desires.
Kajabi is a platform built to guarantee easy online business for people who are not well-versed with technology or ... boomers. They take care of everything behind the scenes. So, you can get a good night's sleep while your web pages will be auto-updated and the software protects them from malware.
Remember a series of plugins used to integrate your ideal web page? They not only create a hassle but also expose you to computer viruses and bot attacks. Moreover, whether you update a plugin, your web page, or even WordPress, you'll constantly be sweating over your website crumbling to dust!
Managing your business in Kajabi is a cakewalk. Each aspect has a different tab. The main home page lies in the design section of the Website tab. The remaining website and landing pages fall in the Page Builder tab. While the products tab is home to your online courses and products, in the marketing tab you'll find your email campaigns and forms. Last, but not least, the people tab deals with your CRM list.
A delicately integrated web of plugins makes WordPress an app for the tech-savvy. You start by entering your backend by logging in to the website name or wp-admin. Here, you'll see all the plugins categorized. But reaching the plugin is a task in itself and most people choose to hire a developer to manage their web page. Yes, WordPress does have many themes that simplify WordPress, it isn't worth it when you get a greater amount of simplicity and ease by paying just $100-$150/month with Kajabi.
Kajabi is a highly integrated platform that offers everything you require to run your online business in a hassle-free way. The only place it lacks is the design. It has a handful of six themes for your web page design, which undoubtedly serve the purpose, but leave you wanting more. Yet, there is no need to worry! You can easily buy themes offered by platforms like LaunchToday. A few dollars and you are ready for the web page of your dreams!
WordPress.com through the plethora of plugins and themes it offers, you can explore in every way when it comes to designing your web page. Its versatility is what has kept WordPress going all these years.
This is another area where Kajabi excels. Its customer support system strives day and night to make online business simple for you. They have a whole website dedicated to answering all your queries about Kajabi. It contains blogs and videos to guide you step by step through Kajabi.
Next, if you go to the members' area, you have someone available 24×7 to answer the smallest of your questions. The benefit of chat support is that you have a human being to patiently solve all your problems in real-time. This helps you save hours of scouring through the internet for answers. No matter how many times you ask them, they'll be there with you until you are sure to proceed and of course, you can always drop them an email if you don't want an answer immediately.
With such an excellent support system Kajabi makes you feel right at home!
WordPress has a large online community but they don't have a website especially dedicated to answering your queries. Moreover, you don't have around the clock human chat support and you can't reach them via email. Since WordPress has been in the market for a long time, you'll get the answers to all your questions via the internet. But, it might take up a lot of time and many times you don't get satisfactory answers. With WordPress.com, you are pretty much on your own. The only thing to guide you is the experience of those who have used the app before you.
When you use Kajabi, speed isn't something to worry about. Kajabi is fluid and efficient right from the backend to the front end.
Your WordPress page is duct-taped with a variety of plugins. This slows down your web page. Apart from that, the theme you use and where you host your website also contribute to reducing the speed.
Having slow speed causes more damage than you realize. The visitor loses interest and returns from your website. This causes a high bounce rate ultimately leading you to lose your ratings on Google. But not to worry, switch to Kajabi today for a great comeback.
It has an extremely user-friendly backend and every tab has an explanation to help you get going. The features of Kajabi make it so easy that within a few days you get a hang of it. And once you do that, there is so stopping you!
The backend of WordPress is easy but it does take some time to understand how it works. If you are new at this, you'll need someone to teach you or you will have to teach yourself how to figure out WordPress. That might get you worked up and frustrated.
When it comes to selling products online, it is pretty evident by now that WordPress.com isn't the ideal option. Blogging, on the other hand, works fine on both platforms. Yet, it is advisable to have your blog and sell your product through the same platform. This helps add credibility to your brand, thereby attracting a greater audience. Moreover, blogging also helps in generating traffic.
This is where you have to make a choice whether you want to publish your blog and sell your products on the same platform or different ones. If you have a blog on a different platform and your online products on a different one, your audience won't know about your blog. This will reduce your credibility, making you come off as fluff.
Kajabi is the only platform that not only allows you to sell your products but also maintains great blog content. Giving you win-win through free traffic and quality.
Yet, if you insist on publishing on WordPress while hosting your products on Kajabi, there is another drawback waiting for you right around the corner. While your WordPress site generates free traffic, you won't be making any money out of it, as your audience won't be reaching your digital products.
Kajabi Pricing
WordPress Pricing
WordPress and Kajabi are at par when it comes to social sharing. You can easily share your blogs with any social platform.
Many people prefer using WordPress for writing blogs. But with regular updates, Kajabi has one-upped WordPress with easy source coding and a wide range of word processing editing options.
Both WordPress and Kajabi are easy to use. The apps have YouTube tutorials and step by step guide to get you a hang of it. Although, remember plugins? They make WordPress quite complicated.
In a busy as a bee world, mobile phones are not only convenient but also a necessity. Both Kajabiand WordPress are mobile responsive. Although, there are a few themes in WordPress which are not supported in your mobile phone.
You get a great personal custom domain no matter whether you choose Kajabi or WordPress.
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Personal Review- Kajabi Vs WordPress Who is the Winner?
If you ask me, I would definitely recommend switching completely to Kajabi for all your needs. You can not only blog but also create and sell online courses from within Kajabi. Moreover, you don't need a third-party email marketing provider. You can plugin, but you don't need to cause Kajabi has got you covered in every way. Yes, it is slightly more expensive than other platforms, but the hassle-free development of your ideal web page and great customer support makes Kajabi worth it.
If you are a person who only uses blogs to spread your ideas across the world, WordPress.com will do you great. But those looking for an online business, try out Kajabi today, with its free 28-day trial period.
Conclusion- Kajabi Vs WordPress Comparison 2020
With great website development, landing pages, video blogs, and email marketing, Kajabi is rightfully the king of Digital Commerce. With Kajabi, you can put your entire focus on developing new strategies and avoid the hassle of bargaining with a web developer to maintain your web pages.
In my view both website building platforms are unique. But if you want to stick only to Blogging go for WordPress.com or if you also want to sell your product then choose Kajabi.
Hopefully this Kajabi Vs WordPress comparison helped you in making a decision.