Jungle Scout Vs Viral Launch 2020: Which One Is The Best? (Our Pick)

Posted on the 21 June 2020 by Jitendra Vaswani @JitendraBlogger

Many people are earning a lot of money by selling things on Amazon, may it be a product or just a simple painting! And business on Amazon has indeed changed many lives. I always used to wonder how people earned so much through amazon and what I was doing wrong or where I was lagging? Maybe you do too!

Let me tell you one thing, "You too can become a great seller on amazon and achieve the same success." maybe you are already a seller on amazon or just a beginner but I am sure you will agree with me that building any business from the very scratch is not everyone's cup of tea. You will have to figure out what product you would sell and to whom. This is where Product Research tools help you out and make it easier for you to take the next step needed. So in this post, we will be doing a comparison of two Amazon product research tools that are Jungle Scout Vs Viral Launch. So let's Begin-

When it comes to the Best Amazon FBA tool. Jungle Scout and Viral Launch are the most popular and the most used product research tools that exist. Jungle Scout and Viral Launch are the two best product research tools and deciding which one to choose among them is indeed a difficult task. These tools help you to source and list the products you wish to sell and also helps you to decide how to source your product and scale your business.

Many people are not comfortable with a tool analyzing the market for them and many have used research tools along with strategies to succeed online. Whatever you feel about these tools you can't deny the fact that product research tools have made our lives easier. These product research tools double your chances of succeeding and making more money on AMAZON FBA.

Jungle Scout and Viral Launch both are similar applications with some minor differences. This article will help you make a well-informed decision before you start your product sourcing journey. We will compare Jungle Scout and Viral Launch side by side and also answer all your questions regarding the same.

Jungle Scout-Overview

Jungle Scout is a product research software designed specifically for research purposes on Amazon. It is the leading all-in-one selling platform for amazon which provides data and insights to help everyone grow their business.

Jungle Scout provides users with information about products; product tracking, evaluating product ideas and opportunities, looking at and measuring sales data from different competitors, and calculating FBA revenue estimates.

Jungle Scout is available in two versions, namely, Web Application version and Google Chrome Extension. Jungle Scout is a monthly paid subscription which helps users find Amazon products. On the other hand, the Jungle Scout Chrome extension is included to help users track and find useful keywords and evaluate products found. While both are available for everyone, we should always know what and why we need something.

If you only want to find a list of useful keywords or are trying to find your first Amazon FBA product then the Jungle Scout Chrome extension is best for you, but if you only want some good ideas or some potential products, you can go for Jungle Scout website application. However, most of the time we might need to use both, and hence being aware of the possibilities by both the chrome extension and web application is a must.

What are the new changes made to Jungle Scout?

If you are someone who has used Jungle Scout before or is familiar with the tool, you can easily sense that there have been many changes made to Jungle Scout. The keyword scout and chrome extension has been updated and the listing builder is a new feature that has been added. Over the years when many reviews were being written on this same topic Jungle Scout vs Viral Launch, it was found out that Jungle Scout was lagging behind in terms of some launch support features and other functionalities in which Viral Launch was doing exceptionally well. Now you can easily find that Jungle Scout has worked on its previous drawbacks and offers a standard launch feature that gives automatic email communication, promotion, reviews, and many more exciting options.

Viral Launch is another great product research tool with which you can easily find amazing products on amazon. You can also use this tool to study the trends for the past 12 months. Viral Launch helps users track products, keywords, and also suggests some niches. Viral Launch offers users a wide range of tools to help them bring more traffic to their products and get useful leads. Viral Launch also comes in two versions- the web application and chrome applications. Let us take a look at the features of both as we go forward in this article.

Now let us compare Jungle Scout and Viral Launch in detail which would help us decide which is better.

Jungle Scout

Jungle Scout is a widely used product research platform and it supports ambitious entrepreneurs all over the world.

As you can see, Jungle Scout supports over 200000+ entrepreneurs. It has tracked over 175 billion + products and helped launch 200000+ products.

Viral Launch

Viral Launch gives you better visibility, automation, and results on amazon.

Viral Launch has tracked over 22500000+ products and launched over 44000+ products. It has also helped 10000+ brands to grow their business.

Verdict

So, when we compare product launches Jungle Scout is performing much better than Viral Launch. But according to the above figures, Viral Launching is doing better in terms of Product tracking.

Pricing always plays an important role while comparing any two products. I believe whenever we want to try a new product the first thing we check is its price and make sure if the money we are paying is worth it compared to the features that we get in return.

Jungle Scout and Viral Launch both have their different pricing plans depending on various features offered in each plan. But both are different when it comes to their free trial policy. Jungle Scout offers a 14-day money-back guarantee whereas Viral Launch gives a free trial. Viral Launch's free trial however restricts access to all the features whereas in the 14 days money-back guarantee of Jungle Scout one can use all its features. Let's look at their pricing plans in detail.

The pricing plan of Jungle Scout is as shown below. Jungle Scout has three plans. The basic plan is for $19 per month and $228 when billed annually. It covers their chrome extension with additional product research functionality. The next plan is their Suite plan which is also their most popular plan. It is for $49 per month and $589 when billed annually. The third plan is the Professional plan. It gives access to their best tools and provides customer support to gain a competitive edge. It is for $79 per month and $949 when billed annually.

To answer this question let me tell you about the unique feature that each of their plans offered gives to the user.

This plan gives access to the Chrome Extension of Jungle Scout along with 20 product searches in the product database and 3 product trackers. You can also perform 20 searches in the supplier's database and 20 searches in the Keyword Scout. This plan also gives access to the opportunity Score, AccuSales Estimates, and Academy along with customer support of Jungle Scout.

Chrome Extension is also included in both the plans and they give unlimited access to the product and supplier database along with keyword Scout. Along with this access is giving to some great features like Opportunity Score, AccuSales Estimates, Academy, customer support, opportunity finder, inventory manager, listing builder, Supplier Tracker, Product Promotions, and Sales Analytics.

The difference between these two plans is that the suite plan doesn't include Priority onboarding whereas it is included in the Professional plan. With the suite plan, you can use the rank tracker feature to check the ranks of 5000 keywords, send up to 15000 emails per month using the email campaigns and get up to 600ASINs alerts. In the Professional plan all these above features namely Rank tracker, email campaigns, and alerts offer unlimited access.

Viral Launch offers four different plans for their customers based on their needs and features offered.

  • The Beginners plan costs $50 per month. It is basically for entrepreneurs who want to launch their first amazon product.
  • The Pro plan costs $83 per month. It is for growing brands that wish to improve their sales.
  • The Brand Builder plan costs $125 per month and it is for larger brands who want to dominate their markets.
  • The Kinetic plan costs $166 per month and it is targeted for established brands that want to maximize their organic and PPC profits.

Let us go through the features that each of Viral Launch plans offers.

It is best for beginners who want to start from scratch and bring the perfect product to market with amazing industry-leading research tools. The features offered are :

    • Product Discovery: product finder
    • Market Intelligence: product research & Chrome extension
    • Competitor Intelligence: reverse ASIN tool (3 products - US only)

This is best for Growing Brands who want to consistently increase sales and make data-driven decisions to scale their business. The features offered are :

    • Product Discovery: product finder
    • Market Intelligence: product research & Chrome extension
    • Keyword Research: Amazon keyword research tool in the (in the US only)
    • Competitor Intelligence: reverse ASIN tool (3 products - US only)
    • Listing Builder: listing creation tool (in the US only)
    • Listing Analyzer: listing evaluation tool (50 products - in the US only)
    • Keyword Manager: keyword tracker (2,000 KWs - in theUS only)
  • The Brand Builder Plan- $125/month

This is best for Ambitious Brands who are ready to build a dominant brand. Features offered are:

    • Product Discovery: product finder
    • Market Intelligence: product research & Chrome extension
    • Keyword Research: Amazon keyword research tool (in the US only)
    • Competitor Intelligence: reverse ASIN tool (100 products - US only)
    • Listing Builder: listing creation tool (in the US only)
    • Listing Analyzer: listing evaluation tool (100 products - US only)
    • Keyword Manager: keyword tracker (5,000 KWs - in theUS only)
  • The Kinetic Plan - $166/month

This is best for Established Brands and the price depends upon the number of storefronts. The above price is for one storefront. Each additional storefront is $83/month. Features offered in this plan are:

    • Kinetic: sponsored ad management
    • Product Discovery: product finder
    • Market Intelligence: product research & Chrome extension
    • Keyword Research: Amazon keyword research tool (in the US only)
    • Listing Builder: listing creation tool (in the US only)
    • Competitor Intelligence: a reverse ASIN tool with keyword tracking (250 products - US only)
    • Listing Analyzer: listing evaluation tool (100 products - US only)
    • Keyword Manager: keyword tracker (5,000 KWs - in the US only)
Verdict- Pricing

Yes, considering the features offered by both these tools their price is quite reasonable. So I would say depending on your needs, both Jungle Scout and Viral Launch are worth the money that you spend on them.

Till now we have looked at the various prices of the two research tools and know exactly what features are accessible through what plans. Now let us look at all the amazing features that each of these tools offers individually.

  • Product Database- It is a collection of over 70 million products from the Amazon catalog. It helps to organize and arrange all the products that match your criteria of products.
  • Product Tracker-It helps to track many products over the time from which it was launched monitoring its sales, inventories, rank, etc. which helps you to measure the product's performance.
  • Opportunity finder- It helps you discover the popular keywords that you need for your product.it also helps you to turn a keyword into a market segment and analyze competitive insights and emerging trends.
  • Supplier Database-It is a unique feature that helps you to validate the suppliers on Amazon.it helps you to find legitimate suppliers used by all the best brands.
  • Keyword Scout- it is a great keyword research tool when it comes to analyzing and comprehending accurate keywords for your product. It also helps to increase your PPC value
  • Sales Analytics-It helps you to keep track of all your sales and analyze your finances.it helps you to earn more profit and hence earn more money on Amazon FBA.
  • Inventory Manager- it helps you to keep a record of all your stocks so that you know when and how much stock to order.it gives a data-driven approach to your inventory management. It is best to avoid stockouts and increase sales.
  • Launch- it helps you to sell your product to your targeted customers. It uses email automation and promotions to increase sales by directly promoting the product to the targeted customers.

Some amazing features are offered by Viral Launch. You can easily access these through the Solutions tab on their official website.

  • Kinetic PPC - This is a new feature added to the Viral Launch feature menu. It is the best tool to analyze your Amazon PPC and it helps you to control your results, maximize your profit, and inform your strategy.
  • Keyword Research - With this feature you can easily choose the most relevant keyword and also keep track of your keywords used. This will help you to find in-depth about the trending keywords and also analyze the performance of your keywords. It also helps you to make your product accessible to all your customers on a wide network.
  • Product Discovery- this is a vital feature when it comes to product research as it helps you to discover the products that you desire. This tool helps you find your specific product on amazon and also helps you study all the past performance tracks so that you can predict the future of the performance of your product or any similar products.
  • Market intelligence- this is the most useful tool in terms of product research as it gives the information about the position of your product in the market place and helps you keep track of trending data and analysis of new products.
  • Competitor Intelligence- This tool is somewhat the same as the market intelligence tool. It helps you make a detailed analysis of the competitor's performance so that you can know how they are performing and helps you beat them.
  • Listing Builder- It helps you build a list that manages all your product's most popular and most used keywords.
  • Listing Analyzer- It helps you discover the various new and impactful listing improvements that you can make for your product.

Listing Analyzer, Listing Builder, and Keyword Manager Tools, when used together, help you seamlessly in giving the insights you need for your product to prosper in the market.

As we have already discussed the reach, pricing, and features of Jungle Scout and Viral Launch in detail in the above article, let's now compare these two tools based on their pros and cons.

If you seriously want to make good sales and have a profitable business on Amazon, both Jungle Scout and Viral Launch are great tools for product research. Jungle Scout is a very well-known and well-established tool but Viral Launch still manages to surprise you with some great features like total net profit, profit margin, the total number of sellers, etc.

Viral Launch gives you a more detailed and structured analysis of the products while Jungle Scout helps you more with the trend analysis and the niche hunter gives you more comprehensive research.

Both of these tools help you to make a thorough inspection of all the products. While Viral Launch uses marketing intelligence for this purpose, Jungle Scout uses the niche hunter. I personally believe that the market intelligence tool is a bit better than the niche hunter as it gives a more detailed analysis and hence in this aspect Viral Launch can be considered better than Jungle Scout.

I would personally recommend Jungle Scout for the new users as it is easier and has a great scope for new opportunities. It will also very easily help you find your first Amazon FBA product. Jungle Scout also has a very higher reach than Viral Launch so you can easily get connected with the people that use this through any social media and find solutions to your problems.

Quick Links

Jungle Scout Customer Reviews

Viral Launch Reviews

FAQs

To sum it all up the comparison between Jungle Scout Vs Viral Launch I would like to say that both offer great features and take product researching to a completely different level. No matter what tool you use, the success of your product is guaranteed.

In my view, Jungle Scout is the best tool for beginners as it easily helps you in finding Amazon FBA products. In terms of Reach, pricing and features, jungle Scout is the best option.

As we have had a thorough comparison of both these tools Jungle Scout and Viral Launch in this article, I am sure that now you have a better understanding of these tools and would easily be able to make an intelligent decision based on your information. Both these tools are great for you and you just have to choose one among them based on your needs.