I find this interesting since he is from Texas and he talks about his memories of how Juneteeth was celebrated. His story is a totally different take on the narrative we are given that General Granger told the slaves of Galveston that they were free.
He gives a good reason for why this holiday should be celebrated by taking it out of the popular context. But he points out he is from Texas. Juneteenth was not nationally known until recently. For the longest time, it was been something mostly celebrated by African Americans, Black Americans in Texas, and millennials. I'm not sure whether its becoming a Federal Holiday has actually led to any real acceptance.
I'm not sure that Juneteenth can keep up with the hype surrounding it. It was probably counterproductive to push this onto people without any real connection to the history behind the event. The fact that some black people in Texas would gather around for a barbecue isn't really a reason that will get people to pay attention to WHY it should be celebrated.
In fact, it works better for the people who want to virtue signal without substance.
Another take on this:
See also: