Today, Johnnie Walker, the legendary whiskey brand, and BlockBar.com revealed that they are offering seven whiskey enthusiasts with exceptional rare whiskey along with seven pieces of digital art and a VIP brand experience.
The Johnnie Walker Masters of Flavor NFTs will be accessible on Tuesday, May 31, at 10:30 AM. These tokens contain an exclusive piece of art designed by Kode Abdo aka BossLogic, Who lately cooperated with footballer Lionel Messi.
The NFTs cost $35,000 and can be purchased with ETH or Fiat currencies on the BlockBar website. Users who efficiently mint the NFT will get NFT artwork immediately and will also have the chance to visit Johnnie Walker’s headquarters in Scotland.
All the bottles of Johnnie Walker Masters of Flavor comes with a one-time trip to Edinburgh to experience the brand. NFT holders will remain at Gleneagles Town House. Visit the iconic Glenkinchi distillery, have a guided tour of the Diageo archive, and take joy in tasting of the most collectible whisky.
The partnership
This collaboration puts Johnnie Walker at the head of what is possible in the whiskey world. Plus the NFT, holders will receive something really exclusive which is tailor-made for whiskey collectors.
“Cooperating with Johnnie Walker for its initial NFT drop is so interesting. This collaboration shows how an NFT can be more than merely a product. It can be an experience the same as no other which provides purchasers unique long-term entry to a brand, its heritage and its future.”
Lately, LVMH nominated BlockBar as one of the potential nominees for the LVMH Creative Award 2022. As the world’s initial NFT marketplace for luxury wines and spirits, BlackBar raises the bar for what’s might be possible with NFTs.
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