ProWellTech last week sat virtually with Jeff Lawson, CEO and co-founder of Twilio as part of our long-running Extra Crunch Live series. As I expected, the chat was a good use of time.
Because? Lawson was early in the idea that software companies could provide their functionality not through a web app, but through an API . Back when Twilio It was in its infancy, the world was still uncertain about the future of the cloud. But Twilio was already skating past that puck to a more distant target.
And his company has amply demonstrated that it is right in its vision of the future. While cloud software is now the de facto location for startups and legacy vendors, API-based startups are having a hell of a year according to founders and investors.
The growing wave of bees -The software provided doesn't seem set to slow down, with Lawson telling ProWellTech during our chat that "the world is splitting into APIs", as "every part of the business stack a developer might need to build is transforming in API that developers can use. "
So, expect more startups to ask you to get an API key instead of signing up for a 12-month commitment. That said, don't get excited yet, as Lawson also made it clear during our chat that "not everything that can be broken down into an API is going to end up being huge business".
Like Salesforce helped set the stage for SaaS startups over the past year, Twilio The market cap of $ 40 billion today could prove to be a similar North Star for API startups.
A big thank you to the Extra Crunch crew for introducing themselves and helping us ask some fun questions. I've collected some favorite quotes below and embedded the YouTube clip of the entire chat. Here we go!
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