Recently J. Cole teamed up with Bally on a line of limited-edition hiking boots and backpacks for its Autumn/Winter 2015 collection. To support the collaboration, the North Carolina MC has debuted a short film called “Off The Grid.” directed by Maxim Bohichik of BBGUN, was shot in Kingston, Jamaica, and shows what happens when the hip-hop superstar disconnects from technology and goes “Off the Grid. Watch the five minute clip below.