It’s an exciting move for them and we wish them luck, however they seem to have played a fairly ‘safe’ line up. Coldplay have and will always be a favorite of Apple having been friends with the late, great Steve Jobs. The likes of Imagine Dragons, Keith Urban and Soundgarden fill in the rest of their rock, indie, pop offerings with the addition of the mainstream hip hop/rapper acts such as Kendrick Lamar and Pitbull, both American.
It sometimes feels the same with the iTunes single of the week, they like to play the safe card rather than offering up someone who’s a bit out there and different just to see what happens. Go on iTunes, you can influence millions, surprise us for once!
As is now normal for the London iTunes festival each year you will be able to stream all the gigs live on your iDevices at home as well as finding out more about the artists performing. Download it here and prepare to have a festival in your bedroom in your PJs!
-Kristine