It’s H&M Conscious Collection Again

Yesterday was released the new H&M conscious collection, in 200 selected stores and online. Yesterday, at noon, the most popular and glam pieces – like the chiffon gown –  were already sold out in Milan shops and on the Italian ecommerce.The presentation was last Monday, April 13rd, during the first day of Milan Design Week, with a super fresh party that perfectly sums up the principles of the collection.Desire for beauty, freshness and nature together with an elegant, effortless chic and sustainable mood.

The frame for the H&M conscious collection event was perfect: an industrial building in the North – east side of the city, the previous Fonderie Napoleoniche which hosted a long night were ethic met   once again aesthetics, signed by H&M.

Among delicious strictly organic cocktail, made of  fruit and vegetables, and the most healthy among finger food, you could see and touch the H&M conscious collection exclusive, already presented by the actress Alicia Wilde.

Behind and all around the pieces, as the light jungle printed chiffon gown skirt, the cotton night dress and the more everyday clothing, you could read on the bricks walls the creative and innovative process at the base of the sustainable collection.

And so, let’s wish Long live fashion!!!

about previous H&M conscious collection: