In the not so distant past, most corporate companies were reluctant to implement a social media strategy.
Social Media is opening up a whole new way of doing business.
In addition, the growth of mobile technology has further enhanced the growth of social media uptake.
Both social media and mobile technology are opening up a new way of doing business in Africa.
Social media rules both
The current information overloaded market is making it even harder for businesses to get their customers to engage and to listen to their specific message.
How can corporate companies take advantage of the social media buzz?
By harnessing its power!
Business is conducted using social media networks, more than ever before. Business can now be conducted anywhere.
It is more common to find people sitting in wireless hotspots with their mobile devices – conducing their daily business activities.
Social media has allowed both businesses and consumers, flexibility that would once have been inconceivable.