Many fans were first introduced to Kendrick Lamar when he dropped his breakout single "Swimming Pools (Drank)" in 2012 (from his sophomore studio album Good Kid, M.A.A.D City). While critics might have argued against the social value of the song's subject matter, they still couldn't deny that this was a distinct, fresh sound that we had never heard before, particularly given the lyrics and hook that so creatively expressed the track's unabashedly-blatant theme. Since then, Lamar has released two more albums and received many accolades, including 12 Grammy Awards. While most contemporary hip-hop artists would dare not declare themselves to be the "best rapper of all time" (a distinction that is typically reserved for the Notorious B.I.G., Tupac or other artists who are no longer with us), Lamar has thrown his hat into the ring as a contender for the title "best rapper alive."
Undoubtedly, Lamar's release of his album DAMN in April of last year further cemented his dominance as a member of today's hip-hop royalty. But what some may not recall is that when Lamar dropped a free pre-album release teaser entitled "The Heart Part 4," he declared himself to be "the greatest rapper alive" (a title famously touted by Lil Wayne in his 2005 song from Tha Carter II). Three months later, during a radio interview with Real 92.3, Lamar doubled down on his stance when an interviewer asked him whether he considers himself to be the greatest; Lamar unequivocally responded, "I got to."
Following are some legitimate reasons why Kendrick might be somewhat justified in his claim.
"Humble" (track #8 on DAMN) ignited Lamar's career trajectory. It's a catchy, clever and confident track that makes you wanna dance and think at the same time. Including meme-friendly lines like "My left stroke just went VI-RAL!" it's no wonder that this tune became Lamar's first #1 on the Hot 100 as a lead artist.
Lamar has also received numerous accolades from other giants in the rap game, which is another testament to his revered status. For example, Eminem, Lil Wayne, and Wale (each of whom could be considered top contenders for the title) have all publicly given Lamar his props. And when your peers show respect and sing your praises, particularly those who have been in the game much longer, this can be an indication of your emerging dominance in the field.
Lamar has the confidence to challenge his contemporary rivals. Competition is in hip-hop's DNA, and Lamar seems ready to battle anyone, judging by the instances when his performance has outshined - or was at least on par with - that of the original artist (the most notable example being his dominating verse on Big Sean's "Control"). Other honorable mentions include Lamar's verses on Mike WiLL Made-It's "Perfect Pint," Travis Scott's "Goosebumps" and Future's "Mask Off" remix.
Kendrick has also been recognized as the torchbearer of his genre by other entertainment titans, including comedy giant (and PokerStars spokesperson) Kevin Hart. Hart has never hesitated to challenge other celebrities in "friendly" competition, including his poker battles against famed Olympic athlete Usain Bolt. So, it seemed only natural when Hart engaged Lamar in a "rap battle" that went viral on the internet in 2014. In short, real recognize real.
Lastly, Kendrick Lamar writes his lyrics. No ghostwriters. Period.
Clearly, the battle will continue to rage over who can wear the crown as the greatest MC of the modern era. So long as artists like Drake, Jigga, Eminem, Chance and Lil Wayne (among others) continue to pump out quality tracks, this topic will remain subject to debate. But if 2017 has proven anything, it's that Lamar has more than enough ammo to make his argument convincingly.