So what do you do now?
redesigning your company website is no small undertaking. It is not something you should take on without considerable thought given to why you want the redesign and how you will approach the project. Your customers are probably used to your current website and it is easy to scare them off by being "that guy" who redesigns their website every time they see a cool new design or because your creative (or so he thinks) CEO thinks it's time to spice up the company website and get some of that "internet marketing stuff".
Before jumping in to the project ask yourself these questions
- Why are we redesigning our website?
- What are we trying to accomplish with the new website?
- What kind of look/feel do we want for our new site?
- Who is going to be doing the website design and development?
After you answer those questions you have to be sure that you proceed with a plan and a knowledge base that will help you accomplish what you want. You'd hate to redesign the entire site and end up with a trendy and attractive site only to find out that it is no better at capturing and converting leads than what you had before. Attractive websites (like that hot girl in high school who thought she was going to make it rich as a model and now serves at Denny's) will only get you so far. Eventually the appeal of a sexy new website will wear off and you have to be sure that you are left with a functional website that has specific calls to action, is adaptable and easily manageable.
Internet marketing is not something you do by simply redesigning your website. Internet marketing has to be something that your company commits to as a strategy for success. At the rate the internet is growing, more people are making their buying decisions online. At the very least they are researching your product online before they make a buying decision. It is important that what they find online is interesting, simple and effective at portraying your product and company mission.
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